The Marketing Communications Financial Management & Procurement Committee will be of interest to ACA members wishing to engage in the development of better practices related to the management of MarCom processes and financial considerations.
Areas of enquiry include agency relationship management, measuring ROI/MarCom dashboard, procurement, marketing and agency working together, performance monitoring, agency audits and MarCom cost/cost savings/efficiencies.
Committee objectives
- To define the value of establishing a productive relationship between marketing, procurement and the agency/supplier
- To enhance the understanding of best practices in procurement’s role and responsibilities related to marketing and marketing communications, including processes, industry ‘benchmarks,’ and agency/supplier relationships
- To address Canadian-specific concerns/issues
For more information about this committee, contact Susan Charles, Vice President, Membership Services of the ACA at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.
March 8, 2012
An Approach to Value–based Agency Remuneration: Darren Woolley from Trinity P3 will shed some light on the following questions that are often asked by Marketers: Are you getting the most value from your agencies? How do you define value? How do you set up a remuneration model based on value?
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Presentation by Stephan Argent, The Argedia Group: “Searching for a digital agency: How is it different from a traditional MarCom agency search?”
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November 16, 2011
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September 22, 2011
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May 25, 2011
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February 23, 2011
Steve Smith, Director Marketing Operations, Molson Canada, presents a case study on ‘New Methodology for Working with Agencies.’
