The Marketing Communications Financial Management & Procurement Committee will be of interest to ACA members wishing to engage in the development of better practices related to the management of MarCom processes and financial considerations.
Areas of enquiry include agency relationship management, measuring ROI/MarCom dashboard, procurement, marketing and agency working together, performance monitoring, agency audits and MarCom cost/cost savings/efficiencies.
Committee objectives
- To define the value of establishing a productive relationship between marketing, procurement and the agency/supplier
- To enhance the understanding of best practices in procurement’s role and responsibilities related to marketing and marketing communications, including processes, industry ‘benchmarks,’ and agency/supplier relationships
- To address Canadian-specific concerns/issues
For more information about this committee, contact Susan Charles, Vice President, Membership Services at the ACA at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.
Registration: Contact Davina Wong at dwong@ACAweb.ca
Complimentary registration for ACA members only.
Presentation by Darren Wooley of TrinityP3 on global trends in media AOR contracts
April 8, 2013
Presentation: Value-based Agency Remuneration Model
Presentation by Linda Cronin, Vice President, Integrated Marketing, Coca-Cola Ltd.
February 19, 2013
Wednesday, November 21, 2012
Wednesday, September 19
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March 8, 2012
An Approach to Value–based Agency Remuneration
Presentation by Darren Woolley, Trinity P3.
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January 31, 2012
Presentation by Stephan Argent, The Argedia Group
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November 16, 2011
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September 22, 2011
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May 25, 2011
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February 23, 2011
Presentation by Steve Smith, Director Marketing Operations, Molson Canada
