Managing the MarCom process with an eye to exceptional return-on-investment necessitates careful, ongoing management of relationships between the marketer, finance, procurement and MarCom agency partners.

Through its confidential advisory services, offered exclusively and at no charge to members, the Association of Canadian Advertisers provides information, insights and ‘best practices’ expertise on issues pertaining to MarCom financial management and procurement, including agency search processes, marketing services agreements,  negotiating remuneration and performance reviews.

Related resources:

Magic and Logic 
A research paper examining sustainable business practices for marketing, procurement and agencies (2007)  

In Search of a Marketing Communications Agency Partner 
A guidebook for advertisers on agency searches (2003)

Marketing Communications Services Agreement  
Commentary and model agreement, Third Edition (2009)

To access the ACA’s extensive confidential advisory services, please contact Susan Charles, Vice President, Member Services of the ACA at (416) 964-1538 /1-800-565-0109 / scharles@ACAweb.ca