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MARCOM ROI Measuring Marketing Communications Returns – ROI or Dashboard? An investigation of current theory and practice for measuring the results of marketing communications (2005) Magic and Logic A research paper examining sustainable business practices for marketing, procurement and agencies (2007)

Jo-Ann McArthur on the value of the sponsorship marketing research undertaken by the association.

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In helping companies succeed, advertising plays a key role in a dynamic economy. Successful companies create more jobs, pay more tax and contribute directly to economic growth.