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MARCOM ROI Measuring Marketing Communications Effectiveness in an Ever Changing World – The Role of the MarCom Dashboard An investigation of current theory and practice for measuring the results of marketing communications (2012) Magic and Logic A research paper examining sustainable business practices for marketing, procurement and agencies (2007)

Jo-Ann McArthur on the value of the sponsorship marketing research undertaken by the association.

All Member Comments

Outside of the store you are considered a consumer. As soon as you enter the store you are a shopper and can behave in entirely different ways.

Irvinder Goodhew
AT Kearney