How we measure the return on investment for marketing and marketing communications programs is an increasingly critical matrix. The key factor is marketing accountability.

The Association of Canadian Advertiser’s confidential advisory services, available exclusively and at no extra cost to members, address all issues related to marketing and MarCom accountability. If you have questions about the value and process for developing a marketing dashboard, call the ACA.

Related resource:

Measuring Marketing Communications Returns – ROI or Dashboard?  
An investigation of current theory and practice for measuring the results of marketing communications (2005)

To access the ACA’s extensive confidential advisory services, please contact Susan Charles, Vice President, Member Services of the ACA at (416) 964-1538 / 1-800-565-0109 /scharles@ACAweb.ca