Marketing Communications Services Agreement: Commentary and model agreement (2009)

While MarCom services agreements vary in form and approach, the model included in this reference manual is written from the client’s perspective with accompanying commentary explaining the rationale for each clause. The framework and approach can be adapted to suit particular circumstances and preferences, and is inclusive of all MarCom channels. It is intended to be used for reference purposes or, if appropriate, as a working template.

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For more information about this publication or to access our confidential advisory services on this or related topics, please contact Susan Charles, Vice President, Member Services of the ACA at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.