The Association of Canadian Advertisers and York University’s Schulich Executive Education Centre have designed a Masters Certificate in Marketing Communications Leadership program that provides senior marketing managers with an opportunity to enhance their strategic, problem-solving and leadership skills.
The first and only university-managed MarCom planning and leadership program endorsed by the ACA, the premier Canadian marketing association, this is a tremendous opportunity to learn from the brightest and best blend of academics and practitioners in North America.
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The 2012 program runs from February 8 – June 1. Click here for full details. |
Focused on emerging MarCom issues and employing ROI-driven, real-world case studies and assignments that link theory to practice, the program provides the advanced tools needed to achieve better results in a recovering global economy. There is a $2,000 savings on tuition exclusively for ACA members.
Highlights of the program include:
- University level and industry-recognized curriculum
- Industry leaders teaching cutting-edge best practices
- Small-sized classes, encouraging interaction and discussion
- Course model designed to help participants understand and address the new realities facing MarCom managers
- Case studies and group work provide participants with enhanced skillsets to help them position their organizations for growth
The program is designed for:
- Senior decision-makers who lead the marketing and marketing communications programs in their organizations
For further information about the Masters Certificate program, please contact Susan Charles, Vice President, Member Services at (416) 964-1538 /1-800-565-0109 / scharles@ACAweb.ca
