Media Auditing: A guidebook on best practices for the Canadian market (2008)
A properly executed media audit serves to enrich media practices and product, increasing the value offering by the agency and a better return on investment for the client. This guidebook was jointly produced by the Association of Canadian Advertisers, Canadian Media Directors’ Council, Institute of Communication Agencies and Association of Quebec Advertising Agencies to document the benefits of conducting a media audit.
This publication is available as a pdf download by clicking here.
For more information about this publication or to access our confidential advisory services on this or related topics, please contact Susan Charles, Vice President, Member Services of the ACA at (416) 964-1538 / 10-800-565-0109 / scharles@ACAweb.ca.