One of the ACA’s prime directives is to demand an advertising marketplace that is accountable for the value provided to the marketer. In this regard, the ACA Media Committee plays a vital role as an authoritative source on key issues in the broadcast, print and out-of-home media. The committee’s goal is to maximize the effective use of these media by all ACA members. Areas of the Media Committee’s enquiry include audience/readership measurement, emerging technologies, regulation, audits and cost control.
For further information, please contact Bob Reaume, Vice President, Policy & Research of the ACA at (416) 964-0248 / 1-800-565-0109 / breaume@ACAweb.ca.
11:30 am EDT
Joint Media Committee & MarCom Financial Management & Procurement Committee meeting
What are the global trends with media AOR contracts that marketers should be aware of in Canada? Darren Wooley of TrinityP3 – Marketing Management Consultants of Sydney, Australia will discuss what you need to know about global-mandate issues, how to construct a fair remuneration service contract, different performance payment models, incentive/bonus arrangements and more.
PRESENTER: Darren Wooley, TrinityP3
Registration: Contact Davina Wong at dwong@ACAweb.ca
Complimentary registration for ACA members only.
Presentation by Fred Forster, President, PHD Canada
and CEO, Omnicom Media Group Canada
January, 16, 2013
Presentation by Brent Bernie, President, comScore Media Metrix Canada.
October 15, 2012
Joint meeting with ACA’s Digital Marketing Committee
Presentation by Chris Williams, President of IAB Canada.
Wednesday, May 23, 2012