One of the ACA’s prime directives is to demand an advertising marketplace that is accountable for the value provided to the marketer. In this regard, the ACA Media Committee plays a vital role as an authoritative source on key issues in the broadcast, print and out-of-home media. The committee’s goal is to maximize the effective use of these media by all ACA members. Areas of the Media Committee’s enquiry include audience/readership measurement, emerging technologies, regulation, audits and cost control.
For further information, please contact Bob Reaume, Vice President, Policy & Research of the ACA at (416) 964-0248 / 1-800-565-0109 / breaume@ACAweb.ca.
11 am EST
95 St. Clair Avenue West, Suite 1103, Toronto
Presentations by:
Brent Bernie, President, comScore Canada
Brent will present his company’s new online measurement system, Validated Campaign Essentials (vCE), that improves overall transparency, accountability and monetization in the digital advertising market.
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Michael Abraham, General Manager, BBM Analytics (CMR)
Michael will review the service that CMR can provide with a special look at TV pod position analysis and show examples of shows and the audience size by position.
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Wednesday, November 23, 2011
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February 17, 2011
Scott Cuthbertson, Analyst at TD Newcrest (a division of TD Securities), presents his 2011 outlook for Canadian media, providing his take on important trends, the outlook for advertising this year, and issues specific to each segment of the media landscape.
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