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ACA Announces Strategic Partners For Digital Era

Toronto, March 9, 2017: The Association of Canadian Advertisers is pleased to announce three new strategic partners for 2017 that will bolster its efforts of driving transparency and accountability in the marketplace and delivering insights and intelligence to members.

“The digital media market is evolving as advertisers demand higher and more consistent standards be available to their investments,” said Ron Lund, President and CEO, ACA. “We sought out people in companies whose values align with ACA’s and who have long served the Canadian media market with advice, insight and stewardship.”

The new partners are:

These partners sit on the Technical Advisory Committee, advising staff on industry developments, technology capabilities and help with writing of guidelines for advertisers. They are often the “go-to” resource for quick answers and first eyes on guides as they are in development.

They join existing strategic partner, Warc.

To find out more about ACA’s 2017 digital media initiatives, contact Chris Williams, VP Digital ACA – cwilliams@acaweb.ca

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    David Allard on how Campbell’s keeps current with what is happening in the broadcast marketplace

    Campbell Company of Canada
    David Allard Senior Brand Manager

    ACA Broadcast Committee meetings are a great way for any marketer who has media responsibilities to keep current with what is happening in the broadcast marketplace. Through discussions with your peers on many diverse areas such as production, talent fees, media trends, audience measurement, CRTC issues and so forth, attendance at the meetings amounts to a refresher course in broadcast media every time. I would recommend it for any ACA member.

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