Toronto, April 5, 2012: The Association of Canadian Advertisers (ACA), in renewing its long-standing call for advertising access to CBC/Radio-Canada, applauds the public broadcaster’s bid to add advertising to its two national music radio networks, CBC Radio 2 and Espace musique.
“We have advocated for many years that all broadcasting should permit, and indeed would benefit from, commercial advertising – including all CBC Radio broadcasts,” said Bob Reaume, Vice President of Policy and Research with the ACA. “Advertisers are seeking evermore narrowly-defined target audiences to promote their products and services. They require a depth and breadth of choice in media vehicles in order to reach a variety of audiences. Many unique, desirable and commercially viable audiences are generated by CBC Radio.”
Reaume added: “Advertisers have always supported the CBC, and we are proud of the role we have had in its success. Advertising support of the public broadcaster allows government to be fiscally prudent while still advancing public policy goals.”
The ACA is the country’s only industry organization exclusively dedicated to client-marketers. The ACA’s goal is to help members maximize the value of their investments in all forms of marketing communications.