Disruption In Food Marketing: Here’s How Brands Should Respond

March 22nd, 2018 | ACA Team, Association of Canadian Advertisers

Baby boomer consumers may still have most of the food purchasing power in Canada, but millennials are changing the way we shop for food, cook and eat it. That was the overarching theme of an ACA webinar delivered by Jo-Ann McArthur, president and chief strategist of Nourish Food Marketing, earlier this month. “[Millennials] are behaving […]

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Ignore The Hype, But Don’t Ignore Blockchain And AI

March 15th, 2018 | ACA Team, Association of Canadian Advertisers

After a period of confusion—verging on chaos—in the digital ad industry caused by the explosive growth of programmatic buying, Ratko Vidakovic had detected some calm and stability returning of late. It’s not totally fixed, but things are improving and progress is being made in some of the areas that rightfully concerned many of the marketers […]

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Innovative Neuro-Insights For Digital Advertising

March 12th, 2018 | ACA Team, Association of Canadian Advertisers

Studies have shown that using eye tracking and facial coding improves consumer surveys by 20% to 40%.

EyeSee will explain how new technology can be used to track eye movements and facial expressions of consumers to uncover how they really feel about your brand, products or advertising.


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How Weather Network Turns Data Into Insight

March 6th, 2018 | ACA Team, Association of Canadian Advertisers

We’re into the second decade of the smartphone age, and the ubiquity of the devices, our near constant connectivity and the effects on shopping behaviours is well known. We also know what that has meant to our advertising budgets, with more and more of our spending moving into digital channels. And yet, according to eMarketer, […]

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Making Sense of 2018’s Consumer Food Trends

February 23rd, 2018 | ACA Team, Association of Canadian Advertisers

Disruption in the food and beverage industry continues unabated, driven largely by the commercially powerful millennial consumer that is growing up, moving out, feeding themselves and, increasingly, their children. From the continuing rise of e-commerce, meal kits…

For members only:

Presentation Slides

Video Recording

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Question The Data/Follow The Money – Is Marketing Ready for AI?

February 20th, 2018 | ACA Team, Association of Canadian Advertisers

Marketing powered by artificial intelligence will be only as good as the data it uses. Are we ready to unleash the algorithms?

Some say no. Marketers are not seeing sales growth despite throwing more and more money at building tech stacks and crunching petabytes of data.

Others say the answer is more technology.

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