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What Marketers Can Do Now To Conquer Ad Fraud

January 16th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with industry leaders about their plans. Last week, we spoke with comScore Canada. Read on to hear from AAM Canada Vice President and General Manager Joan Brehl, as she takes one last look back at 2017 and share goals for the year ahead. Read on for her […]

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ACA Ups The Ante On Its Member Services

January 15th, 2018 | ACA Team, Association of Canadian Advertisers

Two senior hires to strengthen ACA’s consulting capabilities Patrick Hotte is new VP, Quebec, Christine Wilby Director, Membership and Business Development Toronto, January 11, 2018: ACA is growing its senior team to deliver on Canadian marketers’ increasing demands for greater transparency, accountability and support in driving solutions for the industry. Patrick Hotte, ACA’s new VP, […]

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Why The Ad Industry Needs More Accurate Data

January 9th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with comScore Canada’s General Manager, Brent Bernie; Bryan Segal, VP and Darrick Li, Senior Director, Sales, to ask them to take one last look back at 2017 and share goals for the year ahead. Read on for their advice to marketers for 2018.

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Optimizing The Marketing Mix

December 21st, 2017 | ACA Team, Association of Canadian Advertisers

In today’s complex marketing landscape, it’s critical to know which of your points of contact are over or underperforming. Is experiential delivering better ROI than out-of-home? What impact is word-of-mouth having? The team at Integration Marketing & Communications has built a tool (the Market Content Audit or MCA) that can identify the contact points that are driving a category…

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Partner Webinar: Ad Nation Canada: Why Marketers Must Look Beyond Their Own Media Habits

December 21st, 2017 | ACA Team, Association of Canadian Advertisers

WARC

If you’re in the ad industry, you’re not normal. Compared to the Canadian public, you’re more urban, you skew younger and your media habits are different. Why does that matter? Because we’re in the business of understanding our audiences, and it turns out those differences in media habits are skewing our perceptions of the public’s behaviour. How well do you (think you) know your audience?

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Top 5 Things To Look For When Onboarding Third-party Data Partners

December 14th, 2017 | kennethwong, Director, comScore Canada

A May 2017 article from The Economist, titled “The world’s most valuable resource is no longer oil, but data” caught the attention of marketers globally. And rightly so. The top five most valuable firms globally that mine and assimilate this data (Alphabet, Amazon, Apple, Facebook and Microsoft), are an essential part of consumers daily lives. […]

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