Our collection of best practice documents and research materials provide insights and intelligence to support your marketing decisions.


ACA Publications

Advertising And Marketing Law In Canada

Fifth Edition (2015)

New sections in this edition include Canada’s Anti-Spam Legislation, changes to food and natural health product regulations, French language issues in Quebec, as well as updates to Social Media.

The Role Of The MarCom Dashboard

An Investigation Of Current Theory And Practice For Measuring The Results Of Marketing Communications (2012)

A guide to help marketers optimize their MarCom programs.

The Client Brief

A Best Practices Guide To Briefing Communications Agencies (2006)

Step-by-step advice based on research with over 100 clients and more than 100 agencies.

Advertising To Children In Canada

A Reference Guide (Revised May 2006)

A reference to clearly identify what industry is continuing to do to ensure responsible advertising to children in Canada.

ACA Studies

The Bottom Line On Bot Fraud

The Bottom Line On Bot Fraud

A Canadian Study Into Invalid Traffic (2017)

This report covers the breadth and depth of invalid traffic through ad fraud in Canada and provides guidance on how marketers can protect themselves against this type of fraud.

Programmatic: Seeing Through The Financial Fog

Programmatic: Seeing Through The Financial Fog

An In-Market Analysis Of Programmatic Media At The Transaction Level (2017)

This study presents a data-drive fact base around the economics of programmatic media trading and suggest steps to help all marketers take greater control of their programmatic investments.

The Canadian Leading Marketers Survey

Report (2016)

In an effort to better understand how marketers are focusing their budgets amid an evolving media landscape, the ACA and Nielsen conducted the Canadian Leading Marketer’s survey between the fourth quarter of 2015 and the first quarter of 2016.

Marketer’s Pulse

(2012 – 2015)

These reports contains results of what Canadian marketers are thinking, planning and experiencing at their workplaces, and with their suppliers and consumers. Thank you to the panelists who agreed to provide their perspectives and insights.

National Salary Survey Report

Report (2013)

A national level report on salary band and company-wide benefits of marketing services related job positions across six main sectors: Traditional Advertising Agencies; Digital and Online Agencies; Media Companies: Publishers & Broadcasters; Client Advertisers and Marketers; Market Research; and Public Relations and Public Affairs.

Marketing Communications Expenditure Survey

Summary report (2012)

This study’s purposes are to provide insight into the current use of media and other MarCom channels, and to identify areas where media and other MarCom channels are changing within budgets and will continue to change in the near future.

The Bottom Line On Bot Fraud

The Bottom Line On Bot Fraud

A Canadian Study Into Invalid Traffic (2017)

This report covers the breadth and depth of invalid traffic through ad fraud in Canada and provides guidance on how marketers can protect themselves against this type of fraud.

Programmatic: Seeing Through The Financial Fog

Programmatic: Seeing Through The Financial Fog

An In-Market Analysis Of Programmatic Media At The Transaction Level (2017)

This study presents a data-drive fact base around the economics of programmatic media trading and suggest steps to help all marketers take greater control of their programmatic investments.

Industry Studies

WARC Toolkit 2018 cover - how brands can respond to the year's biggest challenges

WARC Toolkit 2018

(2017)

See how brands can respond to the year's biggest challenges, with findings from WARC’s Toolkit survey.

11th Annual Canadian Sponsorship Landscape Study

Canadian Sponsorship Landscape Study

Summary report (2017)

The Canadian Sponsorship Landscape Study provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry.

Value of Advertising

Report (2017)

This report by World Federation of Advertisers isolates the economic and social contribution of advertising and highlights its ability to drive economic growth.

CMDC Media Digest

A Definitive Source For The Media Marketplace (2017)

CMDC’s 2016/17 Media Digest is a one-stop shop for media information.

WARC Toolkit 2018 cover - how brands can respond to the year's biggest challenges

WARC Toolkit 2018

(2017)

See how brands can respond to the year's biggest challenges, with findings from WARC’s Toolkit survey.

11th Annual Canadian Sponsorship Landscape Study

Canadian Sponsorship Landscape Study

Summary report (2017)

The Canadian Sponsorship Landscape Study provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry.

Both your insights and the documentation the ACA provides are valuable to driving forward decisions. Your documents, books and guides are always strong resources, and we always appreciate the time you make to talk through a consideration/hurdle.

Natalie Prychitko, former Director Lottery Services – OLG