2021 Diversity & Representation Guide

Diversity & Representation

Guide to potential areas for bias in the creative process (2021)

This Guide tackles diversity and representation issues through the entire creative process, from defining the business and brand challenges to evaluation and analysis.

Advertising & Marketing Law in Canada

Advertising and Marketing Law in Canada

6th edition

This edition includes important updates on social media advertising practices, including influencers, as well as changes to online behavioural advertising.

Global Media Charter: Advertisers' principles for partnership in the digital media advertising ecosystem

Global Media Charter

This Charter identifies eight areas of the media ecosystem of greatest concern to advertisers and where opportunities lie to create a safer, more transparent and more consumer-friendly environment.

The Role Of The MarCom Dashboard

The Role Of The MarCom Dashboard

An Investigation Of Current Theory And Practice For Measuring The Results Of Marketing Communications (2012)

A guide to help marketers optimize their MarCom programs.

The Client Brief

The Client Brief

A Best Practices Guide To Briefing Communications Agencies (2006)

Step-by-step advice based on research with over 100 clients and more than 100 agencies.