Advertising And Marketing Law In Canada

Fifth Edition (2015)

New sections in this edition include Canada’s Anti-Spam Legislation, changes to food and natural health product regulations, French language issues in Quebec, as well as updates to Social Media.

The Role Of The MarCom Dashboard

An Investigation Of Current Theory And Practice For Measuring The Results Of Marketing Communications (2012)

A guide to help marketers optimize their MarCom programs.

The Client Brief

A Best Practices Guide To Briefing Communications Agencies (2006)

Step-by-step advice based on research with over 100 clients and more than 100 agencies.

Advertising To Children In Canada

A Reference Guide (Revised May 2006)

A reference to clearly identify what industry is continuing to do to ensure responsible advertising to children in Canada.