David Allard on how Campbell’s keeps current with what is happening in the broadcast marketplace
Campbell Company of Canada
David Allard Senior Brand Manager
ACA Broadcast Committee meetings are a great way for any marketer who has media responsibilities to keep current with what is happening in the broadcast marketplace. Through discussions with your peers on many diverse areas such as production, talent fees, media trends, audience measurement, CRTC issues and so forth, attendance at the meetings amounts to a refresher course in broadcast media every time. I would recommend it for any ACA member.