From ‘Lemons’ to ‘Cherries’: Using AI to Eliminate Media Waste and Elevate Performance
Discover how advanced algorithms can help you avoid bidding on low-quality inventory (“lemons”) and instead prioritize high-performing, high-quality placements (“cherries”) that deliver real business outcomes.
Read More...From ‘Lemons’ to ‘Cherries’: Using AI to Eliminate Media Waste and Elevate Performance
Discover how advanced algorithms can help you avoid bidding on low-quality inventory (“lemons”) and instead prioritize high-performing, high-quality placements (“cherries”) that deliver real business outcomes.
Read More...Stop Buying Programmatic Lemons When It’s Cherries You Really Want
Programmatic media is a $500+ billion marketplace, growing at over 20% annually. Canada is no exception with spending projected to increase from $13 billion in 2023 to over $17 billion within fi ve years. Amazingly, this rapid pace continues even though programmatic is often called a “Lemon Market” – where advertisers struggle to differentiate between […]
Read More...4 ways behavioural science can make marketers more successful
Many attempts to change behaviour fail because they’re not associated with a time, place or a specific motivation, but connecting a behaviour encourages change.
Read More...Why Social Media is the best tool to connect with your customers
Social media has made brand identity and marketing really easy. It remains the best tool to reach out to, connect with and retain your customers. To make the most out of this channel, it is important to track the progress of social media marketing as a tool to reach and engage customers.
Read More...Elevate Your Content Marketing Strategy Using Visuals
Marketing today is difficult. Every sector and specialty produce more content, making it difficult to compete and stand out. The constant bombardment of information shortens people's attention spans.
However, you might achieve good results using the content you already have. One way to accomplish this is by including visuals. One image may become multiple, so you can easily update different channels.
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