Formed in 2004 under the auspices of the Association of Canadian Advertisers, the Sponsorship Marketing Council of Canada was created to advance the development of best practices and accountabilities in the field of sponsorship marketing.
Our mission is to help marketers who use sponsorships as part of their integrated marketing communications strategies get the maximum return on their investments. As a result, the SMCC provides a resource for Canadian marketers to enrich their understanding of sponsorship marketing as a viable and effective MarCom tool.
Membership in the SMCC is open to marketers; marketing communications agencies, consultants and suppliers; and owners of sponsorship properties. The membership fee is $1,000 annually. This fee is waived for ACA members as a value-added benefit.
Visit the SMCC site here.