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SPONSORSHIP MARKETING COUNCIL OF CANADA

splash_logo Formed in 2004 under the auspices of the Association of Canadian Advertisers, the Sponsorship Marketing Council of Canada was created to advance the development of best practices and accountabilities in the field of sponsorship marketing.

Our mission is to help marketers who use sponsorships as part of their integrated marketing communications strategies get the maximum return on their investments. As a result, the SMCC provides a resource for Canadian marketers to enrich their understanding of sponsorship marketing as a viable and effective MarCom tool.

Membership in the SMCC is open to marketers; marketing communications agencies, consultants and suppliers; and owners of sponsorship properties. The membership fee is $1,000 annually. This fee is waived for ACA members as a value-added benefit.

Visit the SMCC site here.

Angela Lappan on how informative the ACA New Media Committees presentation topics are

Campbell Company of Canada
Angela Lappan, Integrated Marketing

The ACA New Media Committees presentation topics have been very informative and helpful for someone like myself in an integrated media role. The case studies on using social media to create buzz for brands to new online measurement techniques and systems to understanding cost differentials between digital and traditional agencies have been of particular interest. The ability to meet with peers and share experience and learning is key to this process and keeps me informed in this fast moving medium.