Tag: 4th Edition


ACA’s New Marcom Services Agreement Addresses Media Transparency Issues

January 12th, 2015 | davidyoung, Principal, David Young Law

Among top of mind issues for marketers in 2015 will be transparency for media buys. A major focus of these transparency issues is the burgeoning digital media advertising space—a significant new channel for marketing communications. The importance of this new channel is reflected in the phenomenal growth of programmatic buying/trading of digital media ad views. […]

Read More