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April 29th, 2013

Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

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>Posts Tagged ‘ ACA Gold Medal Award ’
 
March 7th, 2013

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February 13th, 2013

The ACA has issued a call for nominations for the industry’s highest honour, the ACA Gold Medal Award. First presented in 1941, the Gold Medal is presented to an individual who has made an outstanding contribution to the advancement of marketing communications in Canada. The deadline for submitting nominations is April 5. The 2013 Gold Medal will be presented at the Marketing Awards gala, to be held May 30 at the Carlu in Toronto. Click here for more details.

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February 9th, 2012

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February 9th, 2012

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April 1st, 2011

ACA Gold Medal Award. Presented to Philip Donne, President of Campbell Company of Canada, at the Marketing Awards gala at The Carlu. Click here for more information.

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  Directions Newsletter
 
November 16th, 2012

Canadian marketers have moderated their expectations for near-term sales and revenue growth, according to the ACA’s most recent Marketer’s Pulse report. A majority of those polled now expect business growth will be stable over the next six months, in contrast to a more optimistic view held by marketers in a May survey. (more…)

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  Upcoming  
 
April 29th, 2013

Fundamentals of Advertising: A Primer on Advertising & Marketing
This practical and interactive course is designed to enhance the client marketers’ understanding of the essential role advertising plays in the brand marketing process. Case studies, exercises and seasoned advice will equip participants with the tools they need to inspire their agencies to produce great work. For details, click here.

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