Tag: Axel Debry


How Can Marketers Fix The Online Ad Experience?

April 6th, 2017 | Axel Debry, World Federation of Advertisers

Has the rush to invest in programmatic and ad-tech served to further ostracize the potential customers marketers seek to connect with? It’s a question that will quite literally be debated at the Global Marketer Conference this month. One sign of consumer’s dissatisfaction with the way ads interrupt their digital experience is the large number of […]

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