Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

By Mitch Joel, Twist Image 

Posted October 18th, 2009

So, why did a “New Media Guy” write a traditional business book? I wrote Six Pixels of Separation as an entrepreneur. It is written for businesspeople using real business language and case stories that illustrate how business can grow (and yes that includes making money). This book is about the strategy, tools and tactics I used to grow my business (Twist Image) from no employees in 2002 to over 90 full-time team members with offices in Toronto and Montreal. (more…)