24 October, 2012
To The Editor – Toronto Star
Congratulations to the Star for a very level-headed editorial (TAXING JUNK FOOD – Battle of the bulge, October 24, 2012). As pointed out, there is indeed “no quick fix” for the fight against childhood obesity; it is a complex issue. But that doesn’t mean that we all shouldn’t try to do our part. (more…)
According to the latest Consumerology Report, the environment has lost its status as one of the top five issues facing Canadians, with only 49% ranking it as very important. The report, based on a national survey commissioned by Bensimon Byrne and conducted by The Gandalf Group, indicates that companies should think carefully when focusing their brand positioning or CSR activities around the environment. Click here for more.
With the Canada Consumer Product Safety Act entering into force next month, the Association of Canadian Advertisers asked legal counsel Margot Patterson of Fraser Milner Casgrain LLP to review what this will mean for marketers.
The Canada Consumer Product Safety Act (CCPSA) enters into force on June 20, 2011. It brings with it stringent new rules to strengthen the Canadian product safety regime, and align it with U.S. standards. In the past, product safety was primarily the concern of manufacturers and distributors. The new law, however, casts a wider net. It is aimed at all those in the product supply chain, including advertisers. (more…)
By Marg Macleod, IBEC Training & Consulting
Posted February 27th, 2009
Environmental activists grill company executives at Kimberly Clark’s AGM.
Protesters cause a scene at Barrick Gold’s AGM over its environmental record.
Aéroports de Montréal faces angry questions from conservationists on its expansion.
Corporations are finding themselves the target of groups on a mission to find the most vulnerable point in their environmental practices and launch a very public attack. (more…)