Tag: CPC


The Hard Truth About Clicks, Exposed

August 30th, 2016 | Matthew Chung, Manager, Communications and Content

Despite clicks having been proven to have no correlation to real success, more media is being bought today based on the cheapness of the click than any other KPI. At a recent ACA Webinar, Ian Hewetson, VP Client Services at Eyereturn Marketing, shared the effect of the industry’s long-standing addiction to clicks and what marketers […]

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Are Clicks Really What You’re Looking For?

January 28th, 2015 | Ian Hewetson, VP Client Services, eyeReturn Marketing

Digital advertising is the most measureable media available today. But all too often we see campaigns being measured by an ad metric rather than focusing on what matters most – the impact of a campaign on an actual business objective. In the thousands of campaigns that clients buy through our eyedemand DSP every year, the […]

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