Tag: Fall 2015 Executive Forum


Executive Forum Recap: How Marketers Deal With Digital

October 16th, 2015 | Matthew Chung, Manager, Communications and Content

Three senior Canadian marketers shared their strategies and insights for connecting with consumers in the digital age during a lively panel on Oct. 6 at the ACA’s Fall 2015 Executive Forum.

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Q&A: David Johnson On Managing The Data Explosion

September 15th, 2015 | Matthew Chung, Manager, Communications and Content

The digital age is being defined by an empowered consumer who demands offers that are tailored to them. CMOs are doing their best to respond but they face a stiff challenge to optimize all of the customer data at their disposal. Just how they are dealing with this “data explosion” is explored in a white […]

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