Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

By Frances Breithaupt, api Adpeople Inc.

Posted June 1st, 2009

Finding the right employee is a challenge whether the economy is up or down, but one of the few bright spots in a downturn is the abundance of available talent. Here are some tips to improve your chances of finding the right person, and making the entire process much less painful:

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