Tag: Ian Hewetson
The Path To Better Retargeting
September 21st, 2017 | Ian Hewetson, VP Client Services, eyeReturn Marketing
There’s been a lot of talk lately about brand safety, usually focusing on where ads appear. But there’s a huge industry of re-targeting that drives advertisers into less brand safe sites. And it’s not just the environment – brand image can also be compromised when advertisers unleash an avalanche of retargeting ads using shoddy templates, […]
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