Tag: Michael Trautmann
Q&A: How To “Future-Proof” OOH Advertising
November 19th, 2015 | Matthew Chung, Manager, Communications and Content
Digital and emerging technologies are both a boon and a bane to the OOH industry. The same tech that allows for never-before-seen executions through digital OOH also contributes to consumers being in a perpetually-distracted state. But Michael Trautmann, co-founder and CEO of German agency Thjnk, believes OOH is well-positioned to adapt. In fact he visited […]
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