Tag: Mobile


How To Use Mobile To Bridge On And Offline

September 27th, 2017 | Jed Schneiderman, marketing, mobile and tech executive

This is a case of “have you ever” – hope you are happy to play along. Have you ever walked into a store, held up your phone to a retail clerk, showed them a photo and said (or maybe even barked), “Can I get one of these”? Or have you ever stood in a store, […]

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Why A Major Hurdle To Mobile Ad Investment Just Got Easier To Clear

September 19th, 2016 | danatoering, Managing Director, TubeMogul

The “year of mobile” isn’t a real thing. Remember how 2010, ’11, ’12, ’13 and ’14 were all supposed to be the year of mobile? One need only look at this year’s major news stories as evidence that the way that we consume and produce media has irrevocably changed: every year for the foreseeable future […]

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Align TV with Mobile Video for Greater Reach and Impact

October 15th, 2014 | ACA Team,

By Guy Yalif, VP of Global Marketing, BrightRoll, Inc. TV has long been the primary advertising vehicle for the world’s largest brand marketers. As the mobile space has matured and consumers have devoted more time to watching short and long-form mobile video content, the marketing community has seen new opportunities to influence behaviors. However, this […]

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