By Paul Hétu, ACA
Posted February 2nd, 2009
There’s been a lot of talk in Montreal about Portable People Meters (PPMs), the cell-phone-sized gadgets that can record radio station signals within hearing distance. Montreal is one of the first markets worldwide, along with Houston and Philadelphia, to adopt this as a radio audience measurement tool. However, other large markets such as New York, England and Australia have declined to use them for radio audiences. So the question is: are we pioneers or simply naïve?