Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

By Paul Hétu, ACA

Posted February 2nd, 2009

There’s been a lot of talk in Montreal about Portable People Meters (PPMs), the cell-phone-sized gadgets that can record radio station signals within hearing distance. Montreal is one of the first markets worldwide, along with Houston and Philadelphia, to adopt this as a radio audience measurement tool. However, other large markets such as New York, England and Australia have declined to use them for radio audiences. So the question is: are we pioneers or simply naïve?

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