Tag: Online measurement
Viewability: The Cornerstone of Online Video
November 26th, 2014 | ACA Team,
By Grant le Riche, Managing Director, TubeMogul July 1st – the day that the MRC (Media Rating Council) in the US announced the standard for online video viewability – is now five months in the rearview. So what do we have to show for it? Well, we know that a “viewable” video impression is one […]
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