Tag: Organic Matters


Search Marketing Is Only As Good As Its Infrastructure

May 3rd, 2016 | Jen Evans, Marketing Futurist

It is not easy finding non-fiction books in a library and it would be completely impossible if there weren’t a system in place to categorize the books based on subject matter. Substitute “finding non-fiction books in a library” for “finding content on the web” and you have a sense of the problem. The web has […]

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Organic Matters: Advertising For Permission Vs. Awareness Only

January 21st, 2016 | Jen Evans, Marketing Futurist

Paid media can generate two things: awareness and action (in this case, permission). Here’s an overview of when to focus paid on permission and when to focus on awareness. 1. There are a couple of fundamental rules marketers often forget to take into consideration in their communications: For a significant percentage of your audience (as […]

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