Tag: Scott Megginson


Q&A: Scott Megginson On Reaching Consumers Online

July 28th, 2015 | Matthew Chung, Manager, Communications and Content

With his access to a trove of 10,000 measured digital campaigns and more than 2,000 creative tests, Millward Brown Canada President Scott Megginson has a firm grasp of what works online and what doesn’t. Megginson, who hosted a webinar at ACA’s offices last week, sat down for a Q&A to discuss strategies for digital success.

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