Tag: Social Media


Why Social Media is the best tool to connect with your customers

December 15th, 2022 | tobiojenike, Writer

Social media has made brand identity and marketing really easy. It remains the best tool to reach out to, connect with and retain your customers. To make the most out of this channel, it is important to track the progress of social media marketing as a tool to reach and engage customers.

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How To Build Your Brand Ambassador Program

March 23rd, 2017 | Jonathan Davids, Founder and CEO, Influicity

A YouTube user you’ve never heard of may be the perfect pitch person for your brand. Just ask Jonathan Davids, founder of Influicity, a platform that advertisers can use to source, collaborate and run campaigns with social influencers. Just what is an influencer, you ask? They run the gamut from a 20-something who makes DIY-themed […]

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Marketing In An Age When Anyone Can Be A Celebrity

April 5th, 2016 | Jonathan Davids, Founder and CEO, Influicity

A YouTube user you’ve never heard of may be the perfect pitch person for your brand. Just ask Jonathan Davids, founder of Influicity, a platform that advertisers can use to source, collaborate and run campaigns with social influencers. Just what is an influencer, you ask? They run the gamut from a 20-something who makes DIY-themed […]

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Uniquely Canadian Marketing Issues (Excerpt 3/3)

November 9th, 2015 | brendaandsusan,

Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt explores some issues that Canadian marketers […]

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Do They Really Like It? (Excerpt 2/3)

November 3rd, 2015 | brendaandsusan,

Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt provides tips on how to stay […]

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How To Play Nice On Social Media (Excerpt 1/3)

October 27th, 2015 | brendaandsusan,

Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt, contributed by Gowling’s Associate Daniel Cole, […]

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