Tag: T1


Making Music Count

April 12th, 2016 | Mark Harrison, President & CEO, T1

The JUNO Awards is many things to many people. To the music industry, it is recognition, celebration, and inspiration. To corporate sponsors, it is an opportunity to tap into a deep vein of intense passion with consumers. To multiple levels of government and a myriad of NGOs, it is a key plank in the cultural […]

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SXSW Recap: SoulCycle Embodied My Festival Experience

March 22nd, 2016 | Mark Harrison, President & CEO, T1

Kim Last, Senior Editor at Fast Company interviews Julie Rice and Elizabeth Cutler, Co-Founders and Chief Creative Officers of SoulCycle during the 2016 SXSW Interactive Festival in Austin, Texas – Photo by Mindy Best/Getty Images I didn’t just go to South by Southwest to write blogs. I went to be inspired. See new things. Meet […]

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SXSW: POTUS’ Pitch To The Tech Crowd

March 15th, 2016 | Mark Harrison, President & CEO, T1

I was pretty thrilled when the announcement came out that President Obama would be the keynote speaker at South by Southwest Interactive. Over the moon in fact. I couldn’t believe my luck that as a SXSW attendee, I was getting this amazing opportunity. Plus, I was pretty impressed SXSW was able to secure not only […]

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Advice To Young Marketers From A Conference Vet

February 9th, 2016 | Mark Harrison, President & CEO, T1

This week marks my first conference in 2016. It’s the first in what is bound to be another year full of conferences, workshops, symposiums and the like. There are weeks I’ll be flying through multiple cities and countries to hit up the big ones. I admit, it can get exhausting.

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[Forecasting 2016] Tech Will Change How Sponsorship Activations Are Measured

January 7th, 2016 | ACA Team,

As the industry gets into full-swing for 2016, ACA is concluding its series featuring experts predicting trends that will shape the year ahead. Concluding the series are Norm O’Reilly, senior advisor, T1 consulting group and Elisa Beselt, consultant, T1 consulting group, co-authors of the Canadian Sponsorship Landscape Study. Read other articles in the series by […]

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