Tag: Video
Why A Major Hurdle To Mobile Ad Investment Just Got Easier To Clear
September 19th, 2016 | danatoering, Managing Director, TubeMogul
The “year of mobile” isn’t a real thing. Remember how 2010, ’11, ’12, ’13 and ’14 were all supposed to be the year of mobile? One need only look at this year’s major news stories as evidence that the way that we consume and produce media has irrevocably changed: every year for the foreseeable future […]
Read MoreViewability: The Cornerstone of Online Video
November 26th, 2014 | ACA Team,
By Grant le Riche, Managing Director, TubeMogul July 1st – the day that the MRC (Media Rating Council) in the US announced the standard for online video viewability – is now five months in the rearview. So what do we have to show for it? Well, we know that a “viewable” video impression is one […]
Read MoreIt’s Time to Press Play on Commercializing VOD
February 25th, 2014 | ACA Team,
By Ian MacLean, Vice President, Communications, Media Experts This article was reprinted with permission. The original article appeared on the Media Experts website. Canadian media industry veteran Ian MacLean offers up some compelling ideas about how to solve the current state of Canada’s Video-On-Demand (VOD) advertising. We Canadians love our TV and are clearly enamoured […]
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