The Client Brief: A best practices guide to briefing communciations agencies (2006)
The brief is the most important bit of information issued by a client to an agency, since it is from the brief that everything else flows. This joint industry publication provides best practices guidelines for marketers on how to brief all types of communciations agencies and make the most of their expertise.
This publication is available as a PDF download by clicking here.
For more information about this publication or to access our confidential advisory services on this or related topics, please contact Susan Charles, Vice President, Member Services of the ACA at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.