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The Golden Rules of Video Ad Design

Media Consumption: A New Measuring Stick
October 1st, 2014

By Joanne Van der Burgt, Ipsos MediaCT

Joanne van der Burgt

Joanne van der Burgt

You’ve likely heard the classic words uttered over a century ago by John Wanamaker, a department store mogul and pioneer of marketing: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” How far we’ve come!

Whether television, radio, out-of-home, social media, web or print, we know that consumers have more media options than ever before. And as the world of media continues to be reshaped by technology, so too do the methods we use to measure consumption need to evolve.

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ACA at CRTC ‘Let’s Talk TV’ Hearings
September 29th, 2014

From L to R: Janet Callaghan, Executive Director, CMDC; Bob Reaume, VP, Policy & Research, ACA; Ron Lund, President & CEO, ACA, Anne Myers, Board Member, CMDC

From L to R: Janet Callaghan, Executive Director, CMDC; Bob Reaume, VP, Policy & Research, ACA; Ron Lund, President & CEO, ACA, Anne Myers, Board Member, CMDC

On Friday, September 19, ACA presented at the CRTC ‘Let’s Talk’ hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.

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Advertisers Can Make a Real Difference in the Fight Against Ad Fraud and Nonhuman Traffic
September 23rd, 2014

Steve Guenther, VP of Digital Auditing Services, AAM

Steve Guenther

Steve Guenther

While digital advertising revenues are growing, developments in the marketplace pose some new challenges and opportunities. Near the top of the list of concerns of marketers today is minimizing fraudulent and nonhuman traffic. Although the two are far from synonymous, both result in unseen ads, brand safety issues and false audience numbers that undermine advertisers’ trust and confidence.

All parties involved in interactive advertising—from advertisers and agencies to publishers, tech companies and networks–can and must do something about this, as it is a scourge affecting all aspects of digital media, from desktop to mobile.

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Collaboration is the New Competition
September 8th, 2014

By Brett Colbert, Chief Procurement Officer, MDC Partners

Brett Colbert

Brett Colbert

During my years as procurement professional, I have been asked the same question time and time again – how do you work so well with marketers?

Sure, the relationship between procurement and marketing has gotten better over the years. But, let’s put our emotions on the table and show all our cards, because it’s time for us to take our relationship to the next level to work and live happily together, rather than merely among each other. We need to truly understand how marketing and procurement can more effectively align to deliver quicker and better results through collaboration.

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New National Commercial Agreement Ratified by All Parties
August 26th, 2014

By ACA Staff

We are pleased to announce that the new National Commercial Agreement (NCA) reached between ACTRA and ACA/ICA has now been ratified by all parties, takes force immediately, and runs until expiry on June 30, 2017. We believe that the changes in this new agreement offer many improvements for advertisers. Here are the highlights:

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