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A Look At Children’s Food & Beverage Ad Compliance
August 27th, 2015

By Matthew Chung, Manager, Communications and Content, ACA

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It’s a significant year for The Canadian Children’s Food and Beverage Initiative (CAI).

The program recently introduced new, more stringent category-specific nutrition criteria that sets calorie maximums for products within 8 categories, establishes limits on fat, sodium and sugar and includes criteria for nutrients to encourage such as vitamins, minerals and fibre. By the end of the year, any product advertised to children under the age of 12 must meet the criteria or stop being advertised to kids. Any new products introduced in the interim must comply. (In Quebec, advertising any product to children 12 and under is not allowed by law).

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How To Drive Desire For Your Brand
August 13th, 2015

By Matthew Chung, Manager, Communications and Content, ACA

While a consumer planning to make a purchase invariably turns to Search, by that time it’s already too late to woo them if your brand isn’t top-of-mind.

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Davey Throws Flag On CRTC Decision
August 4th, 2015

By Matthew Chung, Manager, Communications and Content, ACA

Judy Davey

Judy Davey

ACA’s incoming VP of Media Policy and Marketing Capabilities is already making her presence felt. Judy Davey tackled the CRTC’s decision to eliminate simultaneous substitution during the Super Bowl (providing Canadian viewers with access to the flashy U.S. ads) stating in an op/ed in Media in Canada why a change to the regulations is a bad idea.

“It’s a call based on flawed logic,” Davey argues. “And while it may make for interesting water cooler discussions on a Monday morning in February, it does so at the expense of a cornerstone CRTC policy that has long benefited the entire broadcasting system, including Canadian viewers.”

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Q&A: Scott Megginson On Reaching Consumers Online
July 28th, 2015

By Matthew Chung, Manager, Communications and Content, ACA

Scott Megginson

Scott Megginson

With his access to a trove of 10,000 measured digital campaigns and more than 2,000 creative tests, Millward Brown Canada President Scott Megginson has a firm grasp of what works online and what doesn’t. Megginson, who hosted a webinar at ACA’s offices last week, sat down for a Q&A to discuss strategies for digital success.

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Ron Lund Calls for Urgent Response to Online Threats
July 21st, 2015

By Matthew Chung, Manager, Communications and Content, ACA

Ron Lund

Ron Lund

ACA President Ron Lund has issued a challenge to the industry to tackle the issues of fraud, transparency and viewability.

“It is the marketer who should and must lead this effort, but with close industry collaboration,” Lund argues in a recent Op/Ed in Marketing Magazine.

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