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TBT: Global Marketer Week 2007
April 21st, 2016

By Matthew Chung, Manager, Communications and Content, ACA

Toronto Skyline

The view of Toronto from the CN Tower’s Horizon’s restaurant, one of the venues for Global Marketer Week in 2007.

ACA President and CEO, Ron Lund

ACA President and CEO Ron Lund addresses the audience during an Executive Summit co-presented by ACA and Advertising Standards Canada, titled The Ethical Imperative: Beyond Compliance, at the Liberty Grand Entertainment Complex in Toronto.

Just over a year from now, ACA and the World Federation of Advertisers (WFA) will be co-hosting Global Marketer Week in Toronto. Preparations are already underway for the annual event for client-side marketers, which is making its first return to Canada since 2007. Today, we look back at the venues, marketers and topics that were top-of-mind for them in 2007.

Advertising associations and marketers from around the world – including Australia, Belgium, China, Finland, France, Germany, India, Japan, Israel, Peru, Poland, Portugal and the U.S. – were in attendance the week of April 24 to April 27, 2007, for a week of advertising-related summits and forums.

In addition to the WFA-supported global events, ACA and its partners executed two conferences to offer even more opportunities for learning and networking.

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What Might Advertising Look Like In A Post Ad-Blocked World?
April 14th, 2016

By Matthew Chung, Manager, Communications and Content, ACA

Ben Williams

Ben Williams from Adblock Plus appears via video link at the Ad-Tech Canada conference on March 29, 2016. Photo by Pam Lau.

Who has the legitimacy to set the standard for what is or is not an acceptable ad?

It was a question pondered recently at Marketing Magazine’s Ad-Tech Canada conference in Toronto, during a sometimes tense panel about ad blocking (and how marketers should respond to the practice) featuring representatives of Adblock Plus, ad-block measurement company PageFair and ad-tech company TubeMogul.

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Making Music Count
April 12th, 2016

By Mark Harrison, President & CEO, T1

Songwriters' Circle

Songwriter’s Circle, 2016 JUNO Awards

The JUNO Awards is many things to many people.

To the music industry, it is recognition, celebration, and inspiration. To corporate sponsors, it is an opportunity to tap into a deep vein of intense passion with consumers. To multiple levels of government and a myriad of NGOs, it is a key plank in the cultural development of our nation. To municipalities, it is a primetime opportunity to showcase themselves to the nation. To fans, it’s a rarefied moment to experience a collection of supreme talent ranging across many music genres. To me and my team, the 2016 JUNOS in Calgary this past weekend were an opportunity to learn, network, and plan ahead for the 2017 Canadian Sponsorship Forum Xperience, which will be hosted by the JUNOS in Ottawa next March.

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Marketing In An Age When Anyone Can Be A Celebrity
April 5th, 2016

By Jonathan Davids, CEO, Influicity

Jonathan Davids

Jonathan Davids

A YouTube user you’ve never heard of may be the perfect pitch person for your brand. Just ask Jonathan Davids, founder of Influicity, a platform that advertisers can use to source, collaborate and run campaigns with social influencers. Just what is an influencer, you ask? They run the gamut from a 20-something who makes DIY-themed videos and has 3 million YouTube followers to a comedian with a large following on Vine right up to an A-list Hollywood celebrity. The key is their followings look to them, rather than brands, to help inform their purchasing decisions. Davids presented an introduction to this relatively new area of influencer marketing at a recent ACA Webinar on March 9, 2016. One area he touched on was the business of celebrity and how it’s changing. His article on the topic, which takes a deeper look at this phenomenon, has been re-printed below with his permission

The video recording and slides from the ACA webinar, “How Social Influencers Are Transforming Media As We Know It” are available to ACA Members (login required) at ACAweb.ca.

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Infographic: The Why & ROI Of Multicultural Marketing
March 29th, 2016

By Matthew Chung, Manager, Communications and Content, ACA

Multicultural Marketing

Demographic shifts in Canada are having a major impact on the way brands do business. Put simply, if you don’t have a plan in place to serve ethnic and new immigrant populations, you’re missing out on a growth opportunity.

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