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ACA calls for continued advertising on CBC/Radio-Canada
April 16th, 2014

By ACA Staff

In Canada, advertising is the primary funding source sustaining the broadcasting system, and the CBC is no exception. Reeling from the loss of Hockey Night in Canada and the changing environment of the broadcast landscape, the future of the CBC is at a critical juncture. Now more than ever, strong, stable, long-term funding to the CBC will allow the broadcaster to continue to produce high-quality programming and be a player in the advertising ecosystem.

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Posted in Advocacy, Broadcast, What's Up | No Comments »

Digital Trends: Microsoft’s latest research uncovers consumers’ lofty expectations of brands
April 2nd, 2014

By Alyson Gausby, Consumer Insight Lead, Microsoft Canada

Alyson Gausby

Alyson Gausby

Our world is changing. If the last decade was defined by our hunger for new technologies, the next will be defined by our need for more human connections. Our infatuation with technology is starting to mature and we’re expecting more from our technology and devices, as well as the brands we interact with on those devices.

In Microsoft’s latest Digital Trends research, we look at how brands can better meet these changing expectations

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The (real) value of a marketing alliance
March 25th, 2014

By Simon Cazelais, Partner and Vice-President, Account Services, Bleublancrouge

Simon Cazelais

Simon Cazelais

The Olympic period is always very interesting for the sponsorship world. For brands that want to establish mobilizing messages on a global level, clearly associate a spokesperson with their companies and, most of all, derive tangible results from their alliances, the Olympics are a unique learning laboratory.

The question of value is central to these considerations. How much is a medal worth? How much is an alliance worth during the Olympic games, which offer a world of possible associations? The coming weeks will show us who will be the winner of the Games’ commercial battle, but everything suggests that the impact of this event on purchase intentions is variable.

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Challenged in growing your brand in this evolving multi-screen ecosystem?
March 20th, 2014

By Theresa Treutler, President & CEO, TVB

TheresaTreutler

Theresa Treutler

We invite you to be our guest at TunedIn 2014 on Thursday, April 3, 2014 at the Carlu to gain insight.

Engage with industry thought leaders sharing the latest research, learning, and insights on how to grow brands in this multi-screen world.

We’ve assembled a stellar line-up of Speakers and Presentations including Jonah Berger – New York Times Best-Selling Author

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Are your TV Commercials ‘Closed Captioned’?
March 18th, 2014

By Bob Reaume, ACA

It’s a question that all clients must ask themselves this summer as commercials are being readied for air in the fall. As of September 1st, 2014, all advertising commercials, sponsorship messages and promos broadcast on television stations in Canada must be aired with closed captioning for the hearing impaired.

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