ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.

Course topics our experts can help with are listed below.

Agency Relations

Building a stronger working relationship with your agency isn’t just the right thing to do; it’s the secret to unlocking great work. ACA can help marketers maximize these partnerships. From broad topics, such as principles for a successful agency relationship and how to communicate clearly, to more nuanced advice on compensation, ACA has the in-house expertise to guide you.

Digital Marketing

ACA offers a wide range of courses for the modern marketer – from digital basics to more advanced techniques – covering areas such as programmatic, social media and search, as well as issues like online brand safety and adblocking.

  • Social Media – Stay up-to-date on the latest platforms and get advice on how to leverage the opportunities on them.
  • Programmatic – Let ACA guide you through this large (and growing larger) form of media buying.

Fundamentals of MarCom

Great marketing starts with great clients. Learn how to become that great client and get work that works from your agencies. Our Instructors in this area can help participants gain valuable skills and knowledge to better enable them to identify consumer insights, including multicultural customers, build brand equity, write winning briefs and manage successful partnerships.

Brand Management

Looking for knowledge on the essential practice of growing a strong brand? Want advice on how to build an effective marketing plan? ACA custom courses on this topic cover the key elements of branding, as well as the fundamental components of the marketing plan.

Sponsorship Marketing

In an era when companies are increasing their sponsorship and social involvement, managers are constantly asking themselves:

  • How can sponsorship create value for my brand?
  • How can I achieve the most efficient and effective outcomes from my
    sponsorship activations?

ACA courses on sponsorship marketing show marketers how, in a practical and analytical way that will help make the work easier – from justifying budgets to planning activations to assessing performance.

Have a question?

To find out more about custom courses for your organization, contact:

Davina Wong
Manager, Events & Education
(416) 964-3805 ext. 1007 / 1-800-565-0109 /

Custom course offerings are exclusive to ACA members.