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WEBINARS

With ACA webinars, exclusive and free to ACA members, you and your team can view presentations on a wide range of MarCom topics from the convenience of your office.

By attending these online information sessions, you will have the opportunity to listen, learn, ask questions and contribute to discussions relevant to your interests and challenges. You will also make valuable contacts in your field.

We present these live events at times that easily accommodate people from various time zones coast to coast. Since the sessions are online, any number of people on your team can participate.

10th Annual Canadian Sponsorship Landscape Study

Presenters: Elisa Beselt, Consultant, T1 and Norm O’Reilly, Fox Professor of Business, Ohio University & Partner Consultant, T1
Date: Tuesday, October 11, 2016
Time: 11:30 a.m. – 12:30 p.m. ET

Since the inaugural Canadian Sponsorship Landscape Study (CSLS) in 2006, investment in sponsorship has continued to grow, reaching 1.70 billion in 2015. In this session, study authors Norm O’Reilly and Elisa Beselt will present results from the 10th annual version of the CSLS – a nationwide analysis of sponsors, properties and agencies. Attendees will hear about recent trends in sponsorship spending and get a look at sponsorship from a Canadian perspective.

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This complimentary webinar is exclusive to ACA members.


elisa-beselt-croppedElisa Beselt has been a co-author of the annual Canadian Sponsorship Landscape Study for over five years, playing a critical role in shaping the shared knowledge of the Canadian sponsorship industry. At T1, Elisa’s analytical and strategic development

skills have allowed her to lead some of the Consulting team’s largest and highest profile projects. She works on both sides of the table to ensure properties and corporations reach their overall marketing and business objectives through sponsorship. Specializing in sponsorship analysis, strategy development and research, her clients have included the Habitat for Humanity Canada, Ottawa Sports and Entertainment Group, and Nike Canada.

norm-oreilly-croppedDr. Norm O’Reilly holds a PhD, is a Partner of T1 Consulting and Chair of the Department for Sports Administration at the Ohio University College of Business. In his spare time, he’s published hundreds of Sports Marketing books and articles. Norm is recognized internationally as one of the foremost scholars on sport business, sponsorship and marketing strategy. He leverages his academic experience as a senior advisor to the T1 Consulting Group.

The Power of Licensing

Presenter: Stuart Pollock, President, Segal Licensing
Date: Wednesday, October 19, 2016
Time: 11:30 a.m. – 12:30 p.m. ET

There’s no question that borrowing the equity of movies and TV shows can give your brand a competitive edge. Perhaps you think licensing is hard to master, but Stuart Pollock from Segal Licensing will tell you otherwise. He’ll show you the two ways your brand can work with the hottest of intellectual properties. Attend this webinar to learn how to make your brand the star of the show.

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This complimentary webinar is exclusive to ACA members.


The Emergence of Canadian Programmatic Digital-Out-Of-Home

Presenter: Edith Gagné, Vice-President of Development, Campsite
Date: Thursday October 27, 2016
Time: 11:30 a.m. – 12:30 p.m. ET

Digital-Out-Of-Home media has seen much growth, improvement, and advancement over the years and is projected to almost double in its share of OOH by 2019. With this type of growth, and as a digital medium, it is inevitable that DOOH converge with digital online media. We see this with the emergence of programmatic DOOH platforms like Campsite. Marketers are hungry for and turning to programmatic DOOH to extend their digital reach beyond “traditional” digital channels such as display. Edith Gagné will share her thoughts on how programmatic DOOH is evolving and how the Campsite platform meets the needs of digital marketers.

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This complimentary webinar is exclusive to ACA members.


The 8 Ways Consumers Are Engaging With Content Today

Presenter: Andrew Consky, Director of Research, AOL Canada
Date: Tuesday, November 11, 2016
Time: 11:30 a.m. – 12:30 p.m. ET

How do you build meaningful connections with your consumers? By looking beyond the content they consume and connecting with what drives them to it in the first place. And then, create more effective content by aligning it to specific motivations.
A new global research study explores more than 55,000 consumer interactions with online content to better understand these motivations. The results? Consumers around the world are consuming digital content in eight specific ways. Attend this webinar to discover how to turn these “content moments” into opportunities for engagement.

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This complimentary webinar is exclusive to ACA members.


Stuart PollockStuart Pollock began his career at Viacom working in marketing at Canada’s number one theatre chain: Famous Players. There, he worked with many entertainment and packaged goods companies to develop marketing programs. After Viacom, Stuart was recruited by Microsoft to lead strategic partnerships for the launch of Xbox. Stuart has been President of Segal Licensing for 13 years and developed breakthrough licensing programs on properties such as Shrek, The Simpsons, Transformers, Spiderman, Molson Canadian and Tony Hawk.


Edith GagnéEdith Gagné is Vice-President of Development at Campsite. As a key contributor in the establishment of the automated buying platform (launched in May 2016) she is now responsible for all business development strategies, in addition to overseeing the technical upgrades of the system. With more than 15 years of experience at Newad, Edith has garnered a specialized set of skills related to organizational development, operations management, process design and software implementation.


andrew-consky-croppedAndrew Consky is Director of Research with AOL Canada, directing all research initiatives in conjunction with the sales, content and marketing groups at AOL Canada. As the Director of Research, he holds the insights and dashboard to support AOL properties including AOL.ca, Huffingtonpost.ca, TechCrunch, Advertising.com, and more. Andrew has more than 20 years of experience in media research and web analytics, having led digital and analytics teams for Canwest and Postmedia Network. He has also been actively involved in the IAB Research Council and comScore Research Advisory Committee.

Tuesday, September 20, 2016
Activating New Ideas in OOH
Presenter: Rosanne Caron, President of Out-of-Home Marketing Association and Canadian Out-of-Home Measurement Bureau

Wednesday, September 14, 2016
Nielsen’s Canadian Digital Measurement White Paper
Presenters: Andrea Beach, VP, Media Canada, and Dale King, Director Client Service, Nielsen Media Canada
Presentation slides members only
Video Recording members only
Please note that the first few minutes of the presentation were not recorded. We apologize for the inconvenience. The recording begins at slide 4.

Tuesday, August 16, 2016
Clicks – The Addiction The Industry Just Can’t Seem To Break
Presenter: Ian Hewetson, VP Client Services – Eyereturn Marketing
Presentation slides members only
Video Recording members only

Wednesday, July 27, 2016
How To Fast-Track Brand Growth By Leveraging Unique Brand Assets
Presenter: Shane Skillen, CEO, Hotspex
Presentation slides members only

Wednesday, July 6, 2016
Adblocking: What You Need To Know
Presenter:Dr. Johnny Ryan, Head of Ecosystem, PageFair
Presentation slides members only
Video Recording members only

Wednesday, June 22, 2016
Determine Which Of Your Marketing Channels Drive The Most Value
Presenter: Jeff Quipp, Founder & CEO, Search Engine People
Presentation slides members only
Video Recording members only

Wednesday, June 1, 2016
Making Invisible Data Visible
Presenter:Veronica Holmes, General Manager, Canada, JUICE Mobile
Presentation slides members only
Video Recording members only

Wednesday May 25, 2016
The Challenge Of Sponsorship Measurement
Presenter: Francis Dumais, Co-founder & Partner, Elevent
Presentation slides members only
Video recording members only

Thursday May 12, 2016
Touchpoints: Tracking Media Consumption And Consumer Receptivity
Presenter: Joanne Van der Burgt, President, MediaCT, Ipsos
Presentation slides members only
Video recording members only

Tuesday April 26, 2016
Programmatic in Canada: eMarketer’s Latest Forecast and Trends to Watch
Presenter: Paul Briggs, eMarketer
Video recording members only

April 5, 2016
Brands In The New World Of Omni Channel Marketing
Presenter: John Torella, J.C. Williams Group
Presentation slides members only
Video recording members only

March 30, 2016
Path to Addressability: Moving TV Advertising Forward With Technology And Data
Presenter: Keith Kryszczun, Cadent Technology
Presentation slides members only
Video recording members only

March 22, 2016
Shifts In Media Consumption And How Canada’s Top Marketers Are Responding
Presenters: Dale King, Director Client Services, and Andrea Beach, VP Media Canada, Nielsen Media Canada
Presentation slides members only
Video recording members only

March 9, 2016
How Social Influencers Are Transforming Media as We Know It
Presenter: Jonathan Davids, CEO, Influicity
Presentation slides members only
Video recording members only

February 10, 2016
Canadian Media Landscape
Presenter: Mary Beth Barbour, Senior VP, Ipsos Reid

February 9, 2016
Embracing Diversity: Multicultural Marketing & Advertising
Presenter: Bobby Sahni, Partner & Co-founder, Ethnicity Multicultural Marketing + Advertising
Presentation slides members only
Video recording members only

January 25, 2016
Canadian Insights: 1 Year Of Learning
Presenters: Dale King, Director Client Services, and Andrea Beach, VP Media Canada, Nielsen Media Canada
Presentation slides members only
Video recording members only

January 19, 2016
Using Celebrities & Licensed Music – The 5 Key Steps To Success
Presenters: Pat Murphy, Founding Partner, Murphy Cobb & Associates and Debbie Pearce, Music Consultant
Presentation slides members only
Video recording members only

Webinars Archive 2015
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Webinars Archive 2013
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