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WEBINARS

With ACA webinars, exclusive and free to ACA members, you and your team can view presentations on a wide range of MarCom topics from the convenience of your office.

By attending these online information sessions, you will have the opportunity to listen, learn, ask questions and contribute to discussions relevant to your interests and challenges. You will also make valuable contacts in your field.

We present these live events at times that easily accommodate people from various time zones coast to coast. Since the sessions are online, any number of people on your team can participate.

How To Fast-Track Brand Growth By Leveraging Unique Brand Assets

Presenter: Shane Skillen, CEO, Hotspex
Date: Wednesday, July 27, 2016
Time: 11:30 a.m. – 12:30 p.m. ET

State-of-the-art behavioural science proves that uncovering, evolving and maintaining distinctive brand assets are one of the very best ways to grow brands.

Our brains are attracted to patterns, want to conserve energy, and are wired to hunt and gather. The new savannas are the shopping aisles, digital world, and e-commerce marketplaces. The winning brands are top-of-mind, easy to find and easy to buy.

Learn how you can identify, evolve and promote your Distinctive Brand Assets to improve your advertising recall and marketing ROI.

Register Now

This complimentary webinar is exclusive to ACA members.

Shane SkillenShane Skillen is the CEO of Hotspex, a 16-year-old brand building insights firm that works with 15 of the top 20 global advertisers in 25 countries. Hotspex’s methodologies are based on world-leading behavioural science and are designed to help brands grow.

Shane is a frequent presenter at industry conferences, lecturer at business schools and was recently the Chair of the Marketing Research Intelligence Association. He is innately curious and passionate about learning about why we behave the way we do.

Clicks – The Addiction The Industry Just Can’t Seem To Break

Presenter: Ian Hewetson, VP Client Services – Eyereturn Marketing
Date: Tuesday, August 16, 2016
Time: 11:30 a.m. – 12:30 p.m. ET

Even after all of these years, more media is bought based on the cheapness of the click than any other KPI, despite clicks having no correlation to real success. Using the latest measurement techniques across both mobile and desktop to examine this issue, Eyereturn’s Ian Hewetson will show the effects of the industry’s long-standing addiction to the click, and what we can all do to help break the habit.

Register Now

This complimentary webinar is exclusive to ACA members.


Nielsen’s Canadian Digital Measurement White Paper

Presenters: Andrea Beach, VP, Media Canada, and Dale King, Director Client Service, Nielsen Media Canada
Date: Wednesday, September 14, 2016
Time: 11:30 a.m. – 12:30 p.m. ET

As digital devices enable consumers to shop wherever and whenever they choose, the physical store shopping “trip” needs to be reimagined. New research from Nielsen Canada will help marketers understand today’s online consumer, particularly what motivates and deters them from making an online purchase.

Join Andrea Beach, VP, Nielsen Media Canada, and Dale King, Director Client Service, as they reveal insights from Nielsen’s Canadian Digital Measurement Whitepaper. In addition to the look at Connected Commerce, they’ll provide Canadian digital benchmarks in areas such as on-target rate, reach and brand lift.

Register Now

This complimentary webinar is exclusive to ACA members.


Ian HewetsonAn integral part of Eyereturn Marketing since 1999, Ian Hewetson specializes in bridging the gaps between advertisers, publishers and advertising technologies to make customized strategic solutions work in the real world.

Ian is deeply involved in the development and deployment of proprietary ad-tech tools including a DSP, DMP and adserver, and the integration points between these and all of the other systems in the ad-tech ecosystem. He has also worked extensively on the business side of the ad-tech world, overseeing client relationships, integrations with SSPs, exchanges, verification systems, publishers and others.

Ian has spoken on many occasions at events in Canada and the U.S. for the IAB, AAM, Mediapost, Marketing Magazine and others, and has written articles and/or been quoted in publications like Adexchanger, Media in Canada, Marketing Magazine and the Globe and Mail.


Andrea BeachAndrea Beach is Vice President, Media Canada for Nielsen. In this role, Andrea leads our Canadian Watch business and helps clients better understand the Canadian advertising landscape. She joined Nielsen in 2001 as a Sales Account Executive and has held a number of positions during her tenure, most recently Director of Sales and New Business.

Andrea has more than 20 years of experience in the media industry. Before joining Nielsen, Andrea spent 10 years with TV Guide, working on both the editorial and sales aspects of the business. She also helped TV Guide launch its interactive product with digital set-top boxes.

Dale KingDale King is Director, Client Services, Nielsen. Since June 2012, Dale has led the Canadian Watch Client Service team. Together with her team, they help clients better understand the Canadian advertising landscape – both traditional and digital.

Dale has more than 25 years of experience in the media industry. Prior to joining Nielsen, Dale worked on both sales and editorial aspects at The Globe and Mail, Sun Media, LexisNexis Canada, RealNet Canada, and Canwest Interactive.

Wednesday, July 6, 2016
Adblocking: What You Need To Know
Presenter:Dr. Johnny Ryan, Head of Ecosystem, PageFair
Presentation slides members only
Video Recording members only

Wednesday, June 22, 2016
Determine Which Of Your Marketing Channels Drive The Most Value
Presenter: Jeff Quipp, Founder & CEO, Search Engine People
Presentation slides members only
Video Recording members only

Wednesday, June 1, 2016
Making Invisible Data Visible
Presenter:Veronica Holmes, General Manager, Canada, JUICE Mobile
Presentation slides members only
Video Recording members only

Wednesday May 25, 2016
The Challenge Of Sponsorship Measurement
Presenter: Francis Dumais, Co-founder & Partner, Elevent
Presentation slides members only
Video recording members only

Thursday May 12, 2016
Touchpoints: Tracking Media Consumption And Consumer Receptivity
Presenter: Joanne Van der Burgt, President, MediaCT, Ipsos
Presentation slides members only
Video recording members only

Tuesday April 26, 2016
Programmatic in Canada: eMarketer’s Latest Forecast and Trends to Watch
Presenter: Paul Briggs, eMarketer
Video recording members only

April 5, 2016
Brands In The New World Of Omni Channel Marketing
Presenter: John Torella, J.C. Williams Group
Presentation slides members only
Video recording members only

March 30, 2016
Path to Addressability: Moving TV Advertising Forward With Technology And Data
Presenter: Keith Kryszczun, Cadent Technology
Presentation slides members only
Video recording members only

March 22, 2016
Shifts In Media Consumption And How Canada’s Top Marketers Are Responding
Presenters: Dale King, Director Client Services, and Andrea Beach, VP Media Canada, Nielsen Media Canada
Presentation slides members only
Video recording members only

March 9, 2016
How Social Influencers Are Transforming Media as We Know It
Presenter: Jonathan Davids, CEO, Influicity
Presentation slides members only
Video recording members only

February 10, 2016
Canadian Media Landscape
Presenter: Mary Beth Barbour, Senior VP, Ipsos Reid

February 9, 2016
Embracing Diversity: Multicultural Marketing & Advertising
Presenter: Bobby Sahni, Partner & Co-founder, Ethnicity Multicultural Marketing + Advertising
Presentation slides members only
Video recording members only

January 25, 2016
Canadian Insights: 1 Year Of Learning
Presenters: Dale King, Director Client Services, and Andrea Beach, VP Media Canada, Nielsen Media Canada
Presentation slides members only
Video recording members only

January 19, 2016
Using Celebrities & Licensed Music – The 5 Key Steps To Success
Presenters: Pat Murphy, Founding Partner, Murphy Cobb & Associates and Debbie Pearce, Music Consultant
Presentation slides members only
Video recording members only

Webinars Archive 2015
Webinars Archive 2014
Webinars Archive 2013
Webinars Archive 2010-2012

 
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