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WEBINARS

With ACA webinars, exclusive and free to ACA members, you and your team can view presentations on a wide range of MarCom topics from the convenience of your office.

By attending these online information sessions, you will have the opportunity to listen, learn, ask questions and contribute to discussions relevant to your interests and challenges. You will also make valuable contacts in your field.

We present these live events at times that easily accommodate people from various time zones coast to coast. Since the sessions are online, any number of people on your team can participate.

Auditing And Verification: What Did I Pay For And What Did I Get?

Presenter: Feargal Connor, CEO, Mediaoptimise
Date: Wednesday, January 18, 2016
Time: 11:30 a.m. – 12:30 p.m. ET

Get the low-down on the practice of auditing and verifying digital display campaigns. Feargal will review the different types of audits and verification practices. Starting with traditional media and evolving to a discussion of digital and the unique challenges this channel presents an auditor when evaluating campaign delivery and quality. Unclear on the difference between a media audit and verification? This webinar will cover that, too.

Register Now

This complimentary webinar is exclusive to ACA members.


Feargal ConnorFeargal Connor is an entrepreneurial executive with 20-plus years of experience applying data, analytical and technology-based solutions to marketing and media challenges.

Currently, Feargal is the CEO of Mediaoptimise Ltd., an online application that allows advertisers and agencies to monitor and optimize the execution of their campaigns in real time. Mediaoptimise has also built a platform that allows auditing companies to provide both historical and dynamic audits of digital campaigns.

Previously, Feargal was the Director of Operations and Product Development at Eloda, an innovative technology to verify TV campaigns in-flight for advertisers across North America.

While based in Europe, Feargal also ran Eye Level In-store Strategy, which provided category management and shopper-based research solutions to major retailers and CPG brands. The company won a new company of the year award in 1998. In addition, Feargal has worked in marketing roles for Coca-Cola and Northern Foods plc.

Coming soon.

Tuesday, December 6, 2016
Comparing The Millennial Mindset To Their Boomer Parents
Presenters: Dale King, Director, Client Services, Nielsen and Aileen Grant, Director Sales & Service, Nielsen IMS

Thursday, December 1, 2016
4 Key Findings For Getting Digital Right
Presenters: Sharon Flynn, Director, Digital, Millward Brown

Tuesday, November 22, 2016
How Marketers Can Benefit From HTML5 Creative Production Tools
Presenter: Paul Vincent, CEO, Neuranet

Tuesday, November 8, 2016
Nielsen’s Media Insights Presentation
Presenters: Dale King, Client Services, Nielsen and Stephen Shnier, Client Service Representative, Nielsen Media, Canada

Tuesday, November 1, 2016
The 8 Ways Consumers Are Engaging With Content Today
Presenter: Andrew Consky, Director of Research, AOL Canada
Video Recording members only

Thursday October 27, 2016
The Emergence of Canadian Programmatic Digital-Out-Of-Home
Presenter: Edith Gagné, Vice-President of Development, Campsite
Presentation slides members only
Video Recording members only

Wednesday, October 19, 2016
The Power of Licensing
Presenter: Stuart Pollock, President, Segal Licensing
Presentation slides members only

Tuesday, October 11, 2016
10th Annual Canadian Sponsorship Landscape Study
Presenters: Elisa Beselt, Consultant, T1 and Norm O’Reilly, Fox Professor of Business, Ohio University & Partner Consultant, T1
Presentation slides members only
Video Recording members only

Tuesday, September 20, 2016
Activating New Ideas in OOH
Presenter: Rosanne Caron, President of Out-of-Home Marketing Association and Canadian Out-of-Home Measurement Bureau
Presentation slides members only
Video Recording members only

Wednesday, September 14, 2016
Nielsen’s Canadian Digital Measurement White Paper
Presenters: Andrea Beach, VP, Media Canada, and Dale King, Director Client Service, Nielsen Media Canada
Presentation slides members only
Video Recording members only
Please note that the first few minutes of the presentation were not recorded. We apologize for the inconvenience. The recording begins at slide 4.

Tuesday, August 16, 2016
Clicks – The Addiction The Industry Just Can’t Seem To Break
Presenter: Ian Hewetson, VP Client Services – Eyereturn Marketing
Presentation slides members only
Video Recording members only

Wednesday, July 27, 2016
How To Fast-Track Brand Growth By Leveraging Unique Brand Assets
Presenter: Shane Skillen, CEO, Hotspex
Presentation slides members only

Wednesday, July 6, 2016
Adblocking: What You Need To Know
Presenter:Dr. Johnny Ryan, Head of Ecosystem, PageFair
Presentation slides members only
Video Recording members only

Wednesday, June 22, 2016
Determine Which Of Your Marketing Channels Drive The Most Value
Presenter: Jeff Quipp, Founder & CEO, Search Engine People
Presentation slides members only
Video Recording members only

Wednesday, June 1, 2016
Making Invisible Data Visible
Presenter:Veronica Holmes, General Manager, Canada, JUICE Mobile
Presentation slides members only
Video Recording members only

Wednesday May 25, 2016
The Challenge Of Sponsorship Measurement
Presenter: Francis Dumais, Co-founder & Partner, Elevent
Presentation slides members only
Video recording members only

Thursday May 12, 2016
Touchpoints: Tracking Media Consumption And Consumer Receptivity
Presenter: Joanne Van der Burgt, President, MediaCT, Ipsos
Presentation slides members only
Video recording members only

Tuesday April 26, 2016
Programmatic in Canada: eMarketer’s Latest Forecast and Trends to Watch
Presenter: Paul Briggs, eMarketer
Video recording members only

April 5, 2016
Brands In The New World Of Omni Channel Marketing
Presenter: John Torella, J.C. Williams Group
Presentation slides members only
Video recording members only

March 30, 2016
Path to Addressability: Moving TV Advertising Forward With Technology And Data
Presenter: Keith Kryszczun, Cadent Technology
Presentation slides members only
Video recording members only

March 22, 2016
Shifts In Media Consumption And How Canada’s Top Marketers Are Responding
Presenters: Dale King, Director Client Services, and Andrea Beach, VP Media Canada, Nielsen Media Canada
Presentation slides members only
Video recording members only

March 9, 2016
How Social Influencers Are Transforming Media as We Know It
Presenter: Jonathan Davids, CEO, Influicity
Presentation slides members only
Video recording members only

February 10, 2016
Canadian Media Landscape
Presenter: Mary Beth Barbour, Senior VP, Ipsos Reid

February 9, 2016
Embracing Diversity: Multicultural Marketing & Advertising
Presenter: Bobby Sahni, Partner & Co-founder, Ethnicity Multicultural Marketing + Advertising
Presentation slides members only
Video recording members only

January 25, 2016
Canadian Insights: 1 Year Of Learning
Presenters: Dale King, Director Client Services, and Andrea Beach, VP Media Canada, Nielsen Media Canada
Presentation slides members only
Video recording members only

January 19, 2016
Using Celebrities & Licensed Music – The 5 Key Steps To Success
Presenters: Pat Murphy, Founding Partner, Murphy Cobb & Associates and Debbie Pearce, Music Consultant
Presentation slides members only
Video recording members only

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Webinars Archive 2013
Webinars Archive 2010-2012