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WEBINARS

With ACA webinars, exclusive and free to ACA members, you and your team can view presentations on a wide range of MarCom topics from the convenience of your office.

By attending these online information sessions, you will have the opportunity to listen, learn, ask questions and contribute to discussions relevant to your interests and challenges. You will also make valuable contacts in your field.

We present these live events at times that easily accommodate people from various time zones coast to coast. Since the sessions are online, any number of people on your team can participate.

The Challenge Of Sponsorship Measurement

Presenter: Francis Dumais, Co-founder & Partner, Elevent
Date: Wednesday May 25, 2016
Time: 11:30 a.m. – 12:30 p.m. ET

Would you sign off on a media plan without knowing if you are paying the right price?

In Canada, less than 1% of sponsorship budgets is spent on measurement. Furthermore, 53% of sponsors are either dissatisfied or indifferent when it comes to sponsorship ROI.

An effective sponsorship is a measured sponsorship. Pre-event, in-event and post-event sponsorship benchmarks will be evaluated during this webinar, as well as how these three stages measure up in a business context. More importantly, Francis Dumais, co-founder and partner at Elevent, will address how to assess mid-term results and continue improving the program.

Register Now

This complimentary webinar is exclusive to ACA members.

Making Invisible Data Visible

Presenter: Veronica Holmes, General Manager, Canada, JUICE Mobile
Date: Wednesday, June 1, 2016
Time: 11:30 a.m. – 12:30 p.m. ET

Do you struggle with calculating ROI on your advertising? Do you rely on probabilistic data? In other words, are you hoping you’re reaching your target and achieving impact?

Currently, marketers use national advertising campaigns to reach individuals at a macro level and use in-store media to influence purchase decisions at the shelf. But new technology makes it possible to combine beacons, smartphones and data analysis to help uncover consumers’ path to purchase. With the market for beacons set to more than double this year, according to ABI Research, a basic understanding of the technology is an essential skill for marketers today. Veronica Holmes will share insights gleaned at Freckle, a leader in proximity marketing, and show marketers how they can put this tech to work.

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This complimentary webinar is exclusive to ACA members.

Veronica HolmesVeronica Holmes is the General Manager, Canada for JUICE Mobile, a premium, full-service mobile advertising technology firm. Prior to JUICE, Veronica was the President, Digital at ZenithOptimedia Canada where she led the teams responsible for the development of digital media plans across all clients, digital business strategies, and the implementation of marketing and content development, and e-commerce and customer relationship management tools. Prior to ZenithOptimedia, Veronica spent 15 years at Bell Canada, with the last 7 years as Senior Director on the Sympatico portal business, leading content strategies and custom advertising integrations. While leading content development at Sympatico/MSN, Veronica was very focused on the acquisition, creation and distribution of online video content.

Thursday May 12, 2016
Touchpoints: Tracking Media Consumption And Consumer Receptivity
Presenter: Joanne Van der Burgt, President, MediaCT, Ipsos
Presentation slides members only
Video recording members only

Tuesday April 26, 2016
Programmatic in Canada: eMarketer’s Latest Forecast and Trends to Watch
Presenter: Paul Briggs, eMarketer
Video recording members only

April 5, 2016
Brands In The New World Of Omni Channel Marketing
Presenter: John Torella, J.C. Williams Group
Presentation slides members only
Video recording members only

March 30, 2016
Path to Addressability: Moving TV Advertising Forward With Technology And Data
Presenter: Keith Kryszczun, Cadent Technology
Presentation slides members only
Video recording members only

March 22, 2016
Shifts In Media Consumption And How Canada’s Top Marketers Are Responding
Presenters: Dale King, Director Client Services, and Andrea Beach, VP Media Canada, Nielsen Media Canada
Presentation slides members only
Video recording members only

March 9, 2016
How Social Influencers Are Transforming Media as We Know It
Presenter: Jonathan Davids, CEO, Influicity
Presentation slides members only
Video recording members only

February 10, 2016
Canadian Media Landscape
Presenter: Mary Beth Barbour, Senior VP, Ipsos Reid

February 9, 2016
Embracing Diversity: Multicultural Marketing & Advertising
Presenter: Bobby Sahni, Partner & Co-founder, Ethnicity Multicultural Marketing + Advertising
Presentation slides members only
Video recording members only

January 25, 2016
Canadian Insights: 1 Year Of Learning
Presenters: Dale King, Director Client Services, and Andrea Beach, VP Media Canada, Nielsen Media Canada
Presentation slides members only
Video recording members only

January 19, 2016
Using Celebrities & Licensed Music – The 5 Key Steps To Success
Presenters: Pat Murphy, Founding Partner, Murphy Cobb & Associates and Debbie Pearce, Music Consultant
Presentation slides members only
Video recording members only

Webinars Archive 2015
Webinars Archive 2014
Webinars Archive 2013
Webinars Archive 2010-2012

 
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    Angela Lappan on how informative the ACA New Media Committees presentation topics are

    Campbell Company of Canada
    Angela Lappan, Integrated Marketing

    The ACA New Media Committees presentation topics have been very informative and helpful for someone like myself in an integrated media role. The case studies on using social media to create buzz for brands to new online measurement techniques and systems to understanding cost differentials between digital and traditional agencies have been of particular interest. The ability to meet with peers and share experience and learning is key to this process and keeps me informed in this fast moving medium.

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