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WEBINARS

With ACA webinars, exclusive and free to ACA members, you and your team can view presentations on a wide range of MarCom topics from the convenience of your office.

By attending these online information sessions, you will have the opportunity to listen, learn, ask questions and contribute to discussions relevant to your interests and challenges. You will also make valuable contacts in your field.

We present these live events at times that easily accommodate people from various time zones coast to coast. Since the sessions are online, any number of people on your team can participate.

Nielsen 2017 Digital White Paper

Presenters: Josh Hopson, Client Service Executive and Dale King, Director, Client Services at Nielsen Media Research

Date: Wednesday, July 12, 2017

Time: 11:30 a.m. – 12:30 p.m. ET

Nielsen returns with fresh data from its fourth Digital White Paper. Dale King and Josh Hopson will share industry benchmarks for campaign performance and do a deep dive into mobile results. They’ll also examine Brand Lift and Reach metrics, examining Reach performance by industry vertical.

By looking at the accuracy and efficiency of audience delivery together, Dale and Josh will share best practices to maximize media investment ROI.

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Josh HopsonJosh Hopson joined Nielsen in 2013 and is a Client Service Executive working closely with agencies, advertisers, and broadcasters. He helps clients optimize their digital media plans to maximize ROI and get the most out of their advertising budgets. Josh has extensive experience with digital advertising metrics and works with clients to make sense of the many performance indicators used in the digital world.

Dale KingDale King leads the Canadian Watch Client Service team. Together with her team, they help clients better understand the Canadian advertising landscape – both traditional and digital. Dale has more than 25 years of experience in the media industry. Prior to joining Nielsen, Dale worked on both sales and editorial aspects at The Globe and Mail, Sun Media, LexisNexis Canada, RealNet Canada, and Canwest Interactive.

This complimentary webinar is exclusive to ACA members.

Corus’s Media Elements Study

Presenter: Shauna Houlton, Consumer Insights Director, Corus

Date: Tuesday, August 15, 2017

Time: 11:30 a.m. – 12:30 p.m. ET

Corus’s new Brainsights study explores how media elements work on their own as well as combined. Building off of multiple studies that found each additional element provides a multiplier effect when it comes to driving awareness, the new study delves into the brains of viewers, unveiling the role that each element plays in the brain and how they can be used together to create a stickier campaign.

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Shauna HoultonShauna has a strong track record of turning insight into targeted strategies that address business challenges. Over the past 17 years she’s worked across a variety of sectors including not-for-profit, public, media and technology, consumer packaged goods and financial services. Shauna spends her day immersed in better understanding consumer purchase patterns, the role of women in society, evolving family dynamics and the world of Canadian children to ensure Corus’ properties and its advertisers connect with audiences in a meaningful way.

This complimentary webinar is exclusive to ACA members.


The 11th Annual Canadian Sponsorship Landscape Study

Presenters: Elisa Beselt, Consultant, T1 and Norm O’Reilly, Fox Professor of Business, Ohio University & Partner Consultant, T1

Date: Tuesday, October 17, 2017

Time: 11:30 a.m. – 12:30 p.m. ET

Since the inaugural Canadian Sponsorship Landscape Study (CSLS) in 2006, investment in sponsorship has continued to grow, reaching nearly $2 billion in 2016. During this webinar, study authors Norm O’Reilly and Elisa Beselt will go in-depth and present the results from the recently completed 11th annual version of the CSLS. The CSLS is a bilingual, nationwide, quantitative and qualitative analysis of sponsors, properties and agencies in Canada.

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Elisa BeseltElisa Beselt has been a co-author of the annual Canadian Sponsorship Landscape Study for over five years, playing a critical role in shaping the shared knowledge of the Canadian sponsorship industry. At T1, Elisa’s analytical and strategic development skills have allowed her to lead some of the Consulting team’s largest and highest profile projects. She works on both sides of the table to ensure properties and corporations reach their overall marketing and business objectives through sponsorship. Specializing in sponsorship analysis, strategy development and research, her clients have included the Habitat for Humanity Canada, Ottawa Sports and Entertainment Group, and Nike Canada.

Norm O'ReillyDr. Norm O’Reilly holds a PhD, is a Partner of T1 Consulting and Chair of the Department for Sports Administration at the Ohio University College of Business. In his spare time, he’s published hundreds of Sports Marketing books and articles. Norm is recognized internationally as one of the foremost scholars on sport business, sponsorship and marketing strategy. He leverages his academic experience as a senior advisor to the T1 Consulting Group.

This complimentary webinar is exclusive to ACA members.

Tuesday, June 20, 2017
The Bottom Line On Bot Fraud
Presenter: Chris Williams, VP Digital, Association of Canadian Advertisers

Wednesday, June 14, 2017
Open 3 – Celebrating OOH Advertising Creativity From Around the World
Presenter: Jacques Major, Marketing & Communications Director, OMAC

Thursday May 4, 2017
The 3 Trends Shaping Retail In Canada
Presenter: Shauna Houlton, Consumer Insights Director, Corus
Presentation slides members only
Video Recording members only

Wednesday April 5, 2017
The Value Of Digital Reach
Presenters: Josh Hopson, Client Service Executive at Nielsen and Dale King, Director, Client Services at Nielsen Media Research
Presentation slides members only

Tuesday March 28, 2017
The Trump Effect On Advertising
Presenter: T.S. Kelly, Chief Strategist & Senior Analytics Advisor, The Media Strategist
Presentation slides members only
Video Recording members only

Monday, March 27, 2017
Marketing To Kids
Presenter: Ron Lund, President and CEO, Association of Canadian Advertisers
Presentation slides members only
Video Recording members only

Tuesday, March 21, 2017
Publishers: The Good, The Bad And The Ugly
Presenter: Marc Goldberg, CEO at Trust Metrics
Video Recording members only

Wednesday March 1, 2017
Why Adblocking Is A Growth Opportunity For Marketers
Presenter: Dr. Johnny Ryan, Head of Ecosystem, PageFair
Presentation slidesmembers only
Video Recording members only

Tuesday February 28, 2017
CASL: are you ready?
Presenters: Antoine Grosfilley, vice-president, zendatamarketing and François Normand, partner, Bernard & Brassard Attorneys
English Presentation slides members only
French Presentation slides members only
English Video Recording members only
French Video Recording members only

Wednesday February 22, 2017
How To Compensate Your Agency For Paid Search Engine Marketing
Presenter: Chris Williams, VP Digital, Association of Canadian Advertisers
Video Recording members only

Wednesday February 8, 2017
The State of Social Media
Presenter: Gavin McGarry, President, Jumpwire
Presentation slides members only
Video Recording members only

Wednesday, January 18, 2016
Auditing And Verification: What Did I Pay For And What Did I Get?
Presenter: Feargal Connor, CEO, Mediaoptimise
Presentation slides members only
Video Recording members only

Tuesday, December 6, 2016
Comparing The Millennial Mindset To Their Boomer Parents
Presenters: Dale King, Director, Client Services, Nielsen and Aileen Grant, Director Sales & Service, Nielsen IMS
Presentation slides members only
Video Recording members only

Thursday, December 1, 2016
4 Key Findings For Getting Digital Right
Presenters: Sharon Flynn, Director, Digital, Millward Brown
Video Recording members only

Tuesday, November 22, 2016
How Marketers Can Benefit From HTML5 Creative Production Tools
Presenter: Paul Vincent, CEO, Neuranet
Presentation slides members only

Tuesday, November 8, 2016
Nielsen’s Media Insights Presentation
Presenters: Dale King, Client Services, Nielsen and Stephen Shnier, Client Service Representative, Nielsen Media, Canada

Tuesday, November 1, 2016
The 8 Ways Consumers Are Engaging With Content Today
Presenter: Andrew Consky, Director of Research, AOL Canada
Video Recording members only

Thursday October 27, 2016
The Emergence of Canadian Programmatic Digital-Out-Of-Home
Presenter: Edith Gagné, Vice-President of Development, Campsite
Presentation slides members only
Video Recording members only

Wednesday, October 19, 2016
The Power of Licensing
Presenter: Stuart Pollock, President, Segal Licensing
Presentation slides members only

Tuesday, October 11, 2016
10th Annual Canadian Sponsorship Landscape Study
Presenters: Elisa Beselt, Consultant, T1 and Norm O’Reilly, Fox Professor of Business, Ohio University & Partner Consultant, T1
Presentation slides members only
Video Recording members only

Tuesday, September 20, 2016
Activating New Ideas in OOH
Presenter: Rosanne Caron, President of Out-of-Home Marketing Association and Canadian Out-of-Home Measurement Bureau
Presentation slides members only
Video Recording members only

Wednesday, September 14, 2016
Nielsen’s Canadian Digital Measurement White Paper
Presenters: Andrea Beach, VP, Media Canada, and Dale King, Director Client Service, Nielsen Media Canada
Presentation slides members only
Video Recording members only
Please note that the first few minutes of the presentation were not recorded. We apologize for the inconvenience. The recording begins at slide 4.

Tuesday, August 16, 2016
Clicks – The Addiction The Industry Just Can’t Seem To Break
Presenter: Ian Hewetson, VP Client Services – Eyereturn Marketing
Presentation slides members only
Video Recording members only

Wednesday, July 27, 2016
How To Fast-Track Brand Growth By Leveraging Unique Brand Assets
Presenter: Shane Skillen, CEO, Hotspex
Presentation slides members only

Wednesday, July 6, 2016
Adblocking: What You Need To Know
Presenter:Dr. Johnny Ryan, Head of Ecosystem, PageFair
Presentation slides members only
Video Recording members only

Wednesday, June 22, 2016
Determine Which Of Your Marketing Channels Drive The Most Value
Presenter: Jeff Quipp, Founder & CEO, Search Engine People
Presentation slides members only
Video Recording members only

Wednesday, June 1, 2016
Making Invisible Data Visible
Presenter:Veronica Holmes, General Manager, Canada, JUICE Mobile
Presentation slides members only
Video Recording members only

Wednesday May 25, 2016
The Challenge Of Sponsorship Measurement
Presenter: Francis Dumais, Co-founder & Partner, Elevent
Presentation slides members only
Video recording members only

Thursday May 12, 2016
Touchpoints: Tracking Media Consumption And Consumer Receptivity
Presenter: Joanne Van der Burgt, President, MediaCT, Ipsos
Presentation slides members only
Video recording members only

Tuesday April 26, 2016
Programmatic in Canada: eMarketer’s Latest Forecast and Trends to Watch
Presenter: Paul Briggs, eMarketer
Video recording members only

April 5, 2016
Brands In The New World Of Omni Channel Marketing
Presenter: John Torella, J.C. Williams Group
Presentation slides members only
Video recording members only

March 30, 2016
Path to Addressability: Moving TV Advertising Forward With Technology And Data
Presenter: Keith Kryszczun, Cadent Technology
Presentation slides members only
Video recording members only

March 22, 2016
Shifts In Media Consumption And How Canada’s Top Marketers Are Responding
Presenters: Dale King, Director Client Services, and Andrea Beach, VP Media Canada, Nielsen Media Canada
Presentation slides members only
Video recording members only

March 9, 2016
How Social Influencers Are Transforming Media as We Know It
Presenter: Jonathan Davids, CEO, Influicity
Presentation slides members only
Video recording members only

February 10, 2016
Canadian Media Landscape
Presenter: Mary Beth Barbour, Senior VP, Ipsos Reid

February 9, 2016
Embracing Diversity: Multicultural Marketing & Advertising
Presenter: Bobby Sahni, Partner & Co-founder, Ethnicity Multicultural Marketing + Advertising
Presentation slides members only
Video recording members only

January 25, 2016
Canadian Insights: 1 Year Of Learning
Presenters: Dale King, Director Client Services, and Andrea Beach, VP Media Canada, Nielsen Media Canada
Presentation slides members only
Video recording members only

January 19, 2016
Using Celebrities & Licensed Music – The 5 Key Steps To Success
Presenters: Pat Murphy, Founding Partner, Murphy Cobb & Associates and Debbie Pearce, Music Consultant
Presentation slides members only
Video recording members only

Webinars Archive 2015
Webinars Archive 2014
Webinars Archive 2013
Webinars Archive 2010-2012

 
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