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Pepsi Refresh Project: Insights on Social Media Marketing

The Pepsi Refresh Project, is a groundbreaking movement to foster innovation in social good. Over the course of one year, Pepsi is giving away more than $1 million to help fund Canadians’ ideas for moving the world forward in a positive way. Named one of Forbes Magazine‘s Top 5 Social Media campaigns of all time, Neetu Godara will share Pepsi’s social media strategies, success drivers and lessons learned with the Pepsi Refresh Project.

PRESENTER:
Neetu Godara, Marketing Manager, Pepsi Brand
Pepsi Beverages Canada
Neetu has been with Pepsi Beverages Canada for five years. Under her tenure, she has led several major campaigns, including the re-launch of the Pepsi Brand in 2009, as well as spearheading the launch of the Pepsi Refresh Project in Canada. The success of the Canadian Pepsi Refresh Project was a key factor in PepsiCo being named one of Marketing Magazine’s Top Ten Marketers of 2010.

DATE:
Wednesday, June 1, 2011

AGENDA:
10:30 am EST, Meeting registration & refreshments (live location)
11 am – 12 pm EST, Meeting/Webinar presentation & discussion

LIVE LOCATION:
ACA Boardroom, 95 St. Clair Avenue West, Suite 1103, Toronto
WEBINAR:
Connection details will be e-mailed to registrants prior to the session.

RSVP: To reserve your seat or a connection to the webinar, e-mail Davina Wong at dwong@ACAweb.ca, indicating your preference for “Attending in person” or “Webinar.”

Complimentary registration for ACA members only.

 
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