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April 5th, 2012

The ACA has thrown its support behind the CBC’s bid to add advertising to its two national music radio networks, CBC Radio 2 and Espace musique. “We have advocated for many years that all broadcasting should permit, and indeed would benefit from, commercial advertising – including all CBC Radio broadcasts,” said the ACA’s Bob Reaume. “Advertising support of the public broadcaster allows government to be fiscally prudent while still advancing public policy goals.” To read the ACA’s media release, click here.

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May 17th, 2012

In an effort to be an even more engaging and valuable resource, the National Advertising Benevolent Society (NABS) is inviting those working in the MarCom industry to complete a brief survey. NABS says the research will provide the charity with the necessary information to serve the community with relevant and timely support services.

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April 3rd, 2012

General Motors of Canada took home the Best of Show trophy for its Chevrolet Hockey Helmet Program at the 8th annual Sponsorship Marketing Awards. (more…)

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March 29th, 2012

It was 95 years ago today, on March 29th, 1917, that the Association of Canadian Advertisers was incorporated after receiving its Letters Patent in Toronto. (more…)

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February 28th, 2012

Global social network ad revenues are forecast to rise almost 50% in 2012 to a record $7.72 billion (US), according to eMarketer. The total expenditures include paid advertising on social media sites, games and apps. Click here to learn more.

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January 26th, 2012

According to the Ipsos Influence Index Study, Microsoft tops the list of Canada’s most influential brands. (more…)

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January 11th, 2012

The Sponsorship Marketing Council of Canada (SMCC) has joined forces with Calgary-based Partnership Group – Sponsorship Specialists to enhance professional development in the sponsorship marketing industry. (more…)

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December 21st, 2011

A panel of leading industry experts has been selected to judge the 8th Annual Sponsorship Marketing Awards, Canada’s premier showcase of sponsorship marketing excellence. (more…)

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November 16th, 2011

A majority of Canadians believe advertising offers them value, and agree that most advertising is acceptable, according to a consumer poll conducted for Advertising Standards Canada by The Gandalf Group. (more…)

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November 10th, 2011

The ACA has announced that The BrainStorm Group, a Toronto-based independent communications agency, has been named a strategic partner. BrainStorm will provide strategic guidance and executional support for the ACA’s marketing communications. (more…)

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October 11th, 2011

The ACA’s Board of Directors for 2011-2012 was ratified at the association’s Annual General Meeting on October 6th in Toronto. Dominique De Celles of L’Oréal Canada continues as Chair, a position she has held since November 2007. Patrick Dickinson of The Bay continues as Treasurer. Click here

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  Directions Newsletter
 
May 3rd, 2012

The debut issue of Marketer’s Pulse, the ACA’s new research initiative probing what marketers are thinking, planning and experiencing at their workplaces, with their suppliers and partners, and with their consumers, has been released.  (more…)

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April 20th, 2012

2012 Marketing Awards Gala. Featuring the presentation of the 2012 ACA Gold Medal Award to Alan Middleton. ACA members are eligible for a 20% discount on tickets. Click here for details.

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