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August 2nd, 2017

Matthew Chung, Manager, Communications and Content

Andrew Altersohn, CEO AD/FIN, addresses the audience at Corus Quay in Toronto, June 23, 2017

Andrew Altersohn, CEO AD/FIN, addresses the audience at Corus Quay in Toronto, June 23, 2017

In some ways, the path to completing the study “Programmatic: Seeing Through The Financial Fog,” was as insightful as the results for Andrew Altersohn, CEO of programmatic analytics and auditing firm, AD/FIN. (more…)


July 25th, 2017

ACA Staff

Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative elements of marketing campaigns (and particularly to content marketing). Toronto-based Atomic Reach put together two infographs for the “What’s Up” blog to show how your business can tap into AI to have a more efficient and engaged content marketing strategy. Part 2 demonstrates the role of AI in creative marketing strategies, metrics to measure content and a look to future applications.

How AI Can Improve User Engagement (more…)


July 19th, 2017

ACA Staff

Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative elements of marketing campaigns (and particularly to content marketing). Toronto-based Atomic Reach put together two infographs to show how your business can tap into AI to have a more efficient and engaged content marketing strategy. Part 1 debunks some common myths about AI.
How AI Can Improve User Engagement (more…)


July 11th, 2017

Dale King, Nielsen Canada

The Top Five Findings From Nielsen's Digital White Paper

Nielsen recently released the 4th edition of its Digital White Paper, which provides insights and best practices to maximize media investment. Dale King, Director of Client Services at Nielsen Canada and her colleague Josh Hopson will lead a deep dive into the data July 12 at an ACA Webinar. Here, Dale provides the top five takeaways from the research.

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June 28th, 2017

Jen Evans, Marketing Futurist

Close Up Photography of Yellow Green Red and Brown Plastic Cones on White Lined Surface

There are lots of problems with content marketing, like any new (but not that new) discipline that shows results but gains popularity ahead of expertise and wisdom. One of the biggest problems is answering – what. What do I produce? How? What should it be about, how should we package it? What should it look like?

There is a wonderfully simple path to content bliss, but it involves regular, deep interaction with a group that traditionally marketers have been terrified to talk to …

Your customers.

We’ve covered the value and utility in orienting content planning in part around customer feedback (in addition to metrics and behaviour data) but today we’re going to dive deep into why and how it can generate action as well.
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