The ACA has thrown its support behind the CBC’s bid to add advertising to its two national music radio networks, CBC Radio 2 and Espace musique. “We have advocated for many years that all broadcasting should permit, and indeed would benefit from, commercial advertising – including all CBC Radio broadcasts,” said the ACA’s Bob Reaume. “Advertising support of the public broadcaster allows government to be fiscally prudent while still advancing public policy goals.” To read the ACA’s media release, click here.

In an effort to be an even more engaging and valuable resource, the National Advertising Benevolent Society (NABS) is inviting those working in the MarCom industry to complete a brief survey. NABS says the research will provide the charity with the necessary information to serve the community with relevant and timely support services.

General Motors of Canada took home the Best of Show trophy for its Chevrolet Hockey Helmet Program at the 8th annual Sponsorship Marketing Awards. (more…)

It was 95 years ago today, on March 29th, 1917, that the Association of Canadian Advertisers was incorporated after receiving its Letters Patent in Toronto. (more…)

Global social network ad revenues are forecast to rise almost 50% in 2012 to a record $7.72 billion (US), according to eMarketer. The total expenditures include paid advertising on social media sites, games and apps. Click here to learn more.

According to the Ipsos Influence Index Study, Microsoft tops the list of Canada’s most influential brands. (more…)

The Sponsorship Marketing Council of Canada (SMCC) has joined forces with Calgary-based Partnership Group – Sponsorship Specialists to enhance professional development in the sponsorship marketing industry. (more…)

A panel of leading industry experts has been selected to judge the 8th Annual Sponsorship Marketing Awards, Canada’s premier showcase of sponsorship marketing excellence. (more…)

A majority of Canadians believe advertising offers them value, and agree that most advertising is acceptable, according to a consumer poll conducted for Advertising Standards Canada by The Gandalf Group. (more…)

The ACA has announced that The BrainStorm Group, a Toronto-based independent communications agency, has been named a strategic partner. BrainStorm will provide strategic guidance and executional support for the ACA’s marketing communications. (more…)

The ACA’s Board of Directors for 2011-2012 was ratified at the association’s Annual General Meeting on October 6th in Toronto. Dominique De Celles of L’Oréal Canada continues as Chair, a position she has held since November 2007. Patrick Dickinson of The Bay continues as Treasurer. Click here