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June 22nd, 2017

ACA Staff

Out-of-home advertising has a unique power in today’s digitally-connected universe: when done correctly, it’s impossible to ignore.

Billboard ad for Australian underwear company. Billboard message: To keep your boys working give them a comfortable office

Clemenger BBDO Melbourne and Australian underwear company Bonds’ OOH execution puts innovation and interaction at the heart of its message.


June 14th, 2017

Alexander Manu

Alexander Manu

Matthew Chung, Manager, Communications and Content

What’s your brand’s value proposition? According to Alexander Manu, it no longer matters.

The value proposition, long held as a key piece of a successful brand’s business model, has vanished, replaced by a new sort of value – value delivery.

“It is how, not what,” said Manu, a strategic innovation advisor, author and professor, during the Strategy Ad-Tech Conference in Toronto last month. “Nobody cares about Uber’s value proposition. It is about value delivery. How do I get to that destination? It places the “how” in the centre and everything else revolves around it.”

Manu lead conference attendees through the ways in which technology are changing human behaviour and how it applies to marketers. Here are a few of the other takeaways from his talk. (more…)

June 8th, 2017

Matthew Chung, Manager, Communications and Content, ACA

Andrew Altersohn

Andrew Altersohn

Programmatic is fast-becoming the dominant approach to buying digital media but many marketers remain in the dark about how their money is spent. On June 23, Andrew Altersohn, Chief Executive Officer, AD/FIN Solutions, will speak at ACA’s Executive Forum at Corus Quay, sharing results of the study, Programmatic – Seeing Through the Financial Fog. ACA chatted with Altersohn to find out what he’s learnt and what marketers can do to protect their digital investment.

ACA: What is the single most important takeaway for advertisers based on the study and the learnings of your team? (more…)

June 5th, 2017

Matthew Chung

Matthew Chung

Matthew Chung, Manager, Communications and Content

Despite a steady stream of news about how digital is disrupting retail, new opportunities are opening up for bricks and mortar players, according to recent research from Corus.

At a recent ACA Webinar, Shauna Houlton, Consumer Insights Director, Corus, examined the three factors that are putting pressure on retail in Canada and looked to the opportunities in the space. The following are just some of the highlights from their study of 1,000 respondents ages 18-54 in English Canada, which she presented during an hour-long session.

The three factors putting pressure on retail:

June 1st, 2017

Jed Schneiderman

Jed Schneiderman

By Jed Schneiderman, President, Tapped Mobile

I was back at C2 (Commerce + Creativity Conference) this year for the first time in several years. It was a maze of people, interesting interactive exhibits and inspiring speakers. And set in beautiful old Montreal.

While I could not attend all of the sessions and workshops, here were some of the things that caught my attention.

  • Design Thinking: Designers showcased examples of elegant solutions to human and consumer problems, such as enabling more efficient use of private and public spaces while also re-thinking and re-imagining the general use of these spaces. One speaker demonstrated how elevated spaces can be used to create a different perspective for people and enable those spaces to be better used for multiple purposes.
  • (more…)

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