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March 29th, 2017

Matthew Chung, Manager, Communications and Content

It was 100 years ago today, March 29, 1917, that the Association of Canadian Advertisers was incorporated after receiving its Letters Patent in Toronto.

It was a milestone day for the association, which traces its roots to a meeting in 1914 of 11 advertisers who wanted to affect changes in the advertising industry, to ensure a fair and transparent marketplace for consumers and a level playing field for marketers. (more…)


March 23rd, 2017

Jonathan Davids

Jonathan Davids

Jonathan Davids, Founder and CEO, Influicity

A YouTube user you’ve never heard of may be the perfect pitch person for your brand. Just ask Jonathan Davids, founder of Influicity, a platform that advertisers can use to source, collaborate and run campaigns with social influencers. Just what is an influencer, you ask? They run the gamut from a 20-something who makes DIY-themed videos and has 3 million YouTube followers to a comedian with a large following on Vine right up to an A-list Hollywood celebrity. The key is their followings look to them, rather than brands, to help inform their purchasing decisions.

In this article, re-published below with Davids’ permission, he takes a look at the growing use of influencers as brand ambassadors and provides 4 best-practices for ambassador programs.

Revlon made some news recently, adding to its growing slate of high profile ambassadors. Until recently, this slate included traditional celebs and beauty gurus. The company has now added a Disney star and several YouTubers, who will be promoting Revlon products across social and traditional media. What do these new additions have in common? They have big social media audiences. (more…)


March 2nd, 2017

Gavin McGarry

Gavin McGarry

Matthew Chung, Manager, Communications and Content

Today, social media remains, rightly, a top priority for marketers, but the rules of engagement on the major platforms are constantly evolving.

As Gavin McGarry, ‎President at Jumpwire Media, put it, “It’s like 1999 again [when it became essential for brands to have a website presence]. Brands have to have a social media presence. And it’s really difficult.”

At a recent ACA Webinar, McGarry took attendees on a tour of today’s social media challenges and opportunities then laid out best practices, insights and hacks they could use to improve their strategy. The following are just some of the highlights from the hour-long session. (more…)


February 23rd, 2017

Rob Young

Rob Young

Rob Young, SVP Director of Insights and Analytics, PHD Canada

In 1726, Jonathan Swift’s Gulliver’s Travels was published in a safe and strictly edited form, but thankfully, this deeply satirical manuscript was published later in its original, unedited form in 1735. Gulliver, our travelling protagonist, observed strange and imagined countries, and at one point he was held prisoner by a race of tiny people he called the society of Lilliputians.

Almost daily, the media and marketing community encounters a “society” of consumers called the “millennials.” Here are a few recent headlines: (more…)


February 14th, 2017

Sean Goodall

Sean Goodall

Sean Goodall, Account Manager, The T1 Agency

Reaching a target audience through a well-known personality is not a new tactic for marketers, but where influencer marketing may seem familiar, the tactical application of it is what differs significantly and can ultimately lead to the success or the demise of a campaign.

EMarketer reported that 48% of brands plan to increase their influencer marketing spend in 2017; therefore knowing how to properly navigate these relationships is essential to the authentic integration of your brand within their content. (more…)


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