Much of the confidential advice the Association of Canadian Advertisers provides its members, free of charge, concerns client-agency relationships. Establishing goal alignment and nurturing effective relations with your agency is fundamental to delivering effective and efficient marketing and marketing communications initiatives.
Click the following for details on these key components of the client-agency relationship:
Come Together A guidebook for enhancing the value of the client-agency relationship (2008)
To access the ACA’s extensive confidential advisory services, contact Susan Charles, Vice President, Member Services at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.