Much of the confidential advice the Association of Canadian Advertisers provides its members, free of charge, concerns client-agency relationships. Establishing goal alignment and nurturing effective relations with your agency is fundamental to delivering effective and efficient marketing and marketing communications initiatives.
Click the following for details on these key components of the client-agency relationship:
Agency Remuneration
Agency Contract
Performance Reviews
Processes & Best Practices
Digital Marketing
Production
Related resource:
Come Together A guidebook for enhancing the value of the client-agency relationship (2008)
Related course:
Secrets to Getting your Agencies to Over-deliver
To access the ACA’s extensive confidential advisory services, contact Susan Charles, Vice President, Member Services at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.
