WORKING WITH YOUR MARCOM AGENCY
Marketing Communications Services Agreement
Commentary and Model Agreement, Third Edition (2009)
Media Auditing
A guidebook on best practices for the Canadian market (2008)
Come Together
A guidebook for enhancing the value of the client-agency relationship (2008)
A Report on MarCom Agency Remuneration Agreements (2012)
The Client Brief
A best practices guide to briefing communications agencies (2006)
Maximizing the Value of the Media Agency Partnership
A guidebook for advertisers (2006)
In Search of a Marketing Communications Agency Partner
A guidebook for advertisers on agency searches (2003)
Improving the Marketing Communications Value Chain
A look at the role of payment by results (2001)
