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Aca Driving Marketing Success
WORKING WITH YOUR MARCOM AGENCY

Marketing Communications Services Agreement 
Commentary and Model Agreement, Third Edition (2009)

Media Auditing  
A guidebook on best practices for the Canadian market (2008)

Come Together 
A guidebook for enhancing the value of the client-agency relationship (2008)

How Advertisers in Canada Remunerate their Marketing Communications Agencies  
Agency Remuneration Study (2007)

The Client Brief 
A best practices guide to briefing communications agencies (2006)

Maximizing the Value of the Media Agency Partnership  
A guidebook for advertisers (2006)

In Search of a Marketing Communications Agency Partner 
A guidebook for advertisers on agency searches (2003)

Improving the Marketing Communications Value Chain  
A look at the role of payment by results (2001)

 
Our Members

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What Members Say
 

Jo-Ann McArthur on the value of the sponsorship marketing research undertaken by the association.

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Fast Facts
  Online is now the third largest advertising medium, after television and newspapers.