GMC Toronto
April 27, 2017 - The Ritz-Carlton - Toronto Canada - #GMWTO

April 27, 2017
The Ritz-Carlton
Toronto, ON

The Premier Global Event
For Marketers

  • All-Star Presenters’ List of CMOs & Experts
  • 400 Delegates
  • 30+ Nationalities
  • 75% Client-Side Marketers

The Conference

On Thursday April 27, 2017, more than 400 members of the global marketing community will be in Toronto for a day of inspiration, learning and networking.

The one-day Global Marketer Conference (GMC) is an important forum for marketing leaders from the world’s largest and most successful brands to debate the challenges and opportunities facing them.

The world’s top marketers and global thought-leaders are the headline speakers for this event, where international delegates will mingle with Canada’s marketing, advertising and media community.

Global Marketer Conference is the showpiece event of Global Marketer Week (April 25-28). ACA and WFA are co-hosting the 2017 edition of this annual event.

Find out more about the Global Marketer Week activities.


Conference Agenda


President Ron Lund, President & CEO, Association of Canadian Advertisers

Stephan Loerke, CEO, World Federation of Advertisers

Back To Life, Back To Reality

Ivan Pollard, The Coca-Cola Company

Marketers have been living with the promise of the digital world in delivering more effective and more efficient communications. But with the promises come problems; with the magic, mythology. So how do modern marketers find their way through to creating positive outcomes? In the midst of that debate, are we severely undervaluing the “real world”? Pollard presents a point of view, some provocations and some proof as to where the answers might lie.

Killing It With VR Or Killing VR?

James Milward, Founder & President, Secret Location

Two-time Emmy winner (including first Primetime winner for VR) will take us through the world of virtual reality, highlighting the good, the bad and key considerations brands should have front of mind in order to invest successfully in this area.


Not Another Millennial Presentation

Mark Adams, Senior Vice President and Head of Innovation, VICE

Content, content everywhere, yet most of it is ****. VICE’s truly inspiring global head of innovation, Mark Adams, will explain why, and how, brands can stop playing the role of an embarrassing drunken uncle.

The Global Debate: Adtech = Adblock?

Panelist: Antonia McCahon, Global Digital Acceleration Director, Pernod Ricard

Panelist: David Wheldon, Chief Marketing Officer, Royal Bank of Scotland

Panelist: Bob Hoffman, Author, Speaker and Advisor, The Ad Contrarian

Moderator: Susan Krashinsky Robertson, Advertising and Marketing Reporter, Globe & Mail

Motion: The rush to invest in programmatic and ad-tech has served to further ostracize the potential customers we seek to connect with. Two opposing teams of global marketers will debate the opportunity and impact of programmatic media management. Our mobile app will enable our audience to decide who wins the debate.


Barbie’s Global Makeover

Lisa McKnight, Senior VP & Global Brand General Manager, Barbie, Mattel

In 2014, the Barbie brand was in free-fall; perceived as being out-of-touch with the modern world. Barbie’s top marketer will share on an amazing come-back story and the role marketing played within that. From empowering marketing messages bringing new products to life through to embracing new technologies such as AI. Replacing silicone perceptions with silicon redemption.

How To Market To A Machine

Sean Gourley, Stealth AI

Marketers aim to be customer-centric. But how about when those customers are not people? In a digital world where over 60% of online traffic is non-human (hint: not all of it relates to adfraud!) marketers need to re-think their approach. To consider the evolution of AI; from predicting to changing behaviour.

Humanizing Data

Raja Rajamannar, Chief Marketing & Communications Officer, MasterCard

Mastercard are at the marketing vanguard of effectively leveraging data. Yet, as some still recognize, with power comes responsibility. Raja will share his company’s global marketing story, one with people at the very heart of it. Not just his own people but his customers too.

You Miss 100% Of The Shots You Never Take

Patrick Dickinson, Senior Vice President Marketing, Hudson’s Bay

Closing remarks.

Plan your trip

Where to stay? Out-of-town guests can benefit from the exclusive GMW hotel rates at The Ritz-Carlton: $350 plus taxes, breakfast excluded. Breakfast will be served at the venue before the start of every morning meeting. The special rate is valid until 15 February and is subject to availability. To book your room, click here or call The Ritz-Carlton at 1-800-241-3333 (mentioning ACA).


How to get there? If you are travelling by air, the UP Express train will take you from the Toronto Pearson International Airport to Union Station in less than 30 minutes. The Ritz-Carlton is within walking distance of the train station.


Are you a member of ACA?

*ACA Members will need to enter a discount code received by email. If you do not have your code, please contact Davina Wong: / 416-964-3805 ext. 1007.


Group rates available. Please contact Davina Wong: / 416-964-3805 ext. 1007.



For registration or conference enquiries, as well as sponsorship and partnership opportunities, contact:

Davina Wong
Manager, Education & Events
Association of Canadian Advertisers
416.964.3805 ext. 1007