GMC Toronto

Raja Rajamannar

Chief Marketing & Communications Officer, MasterCard

Raja Rajamannar is responsible for building the Mastercard brand, driving business for Mastercard products and services and advancing sustainable competitive differentiation for the company. He also serves on the Board of Directors of PPL Corporation, a Fortune 500 power generation and utilities company, and on the board of the Ad Council. Raja has a long history of innovation and business transformation, most recently having served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company.

Raja has a Master of Business Administration degree from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India. He also holds a patent in the consumer packaged goods space.  Raja is married and has two sons, aged 24 and 18.

Ivan Pollard

Senior Vice President, Strategic Marketing, The Coca-Cola Company

Ivan Pollard joined The Coca-Cola Company in January 2011 as Vice President, Global Connections. In 2013, Advertising Age named him a “Media Maven.”

Prior to joining The Coca-Cola Company, Pollard was a Global Partner in Naked Communications, the world’s largest connections planning company.

Pollard brings with him 25 years of working in communications planning in agencies such as BMP, DDB, Needham and Wieden+Kennedy.

Pollard has a BSc in Physics from Nottingham University and also has a nice unicycle.

Antonia McCahon

Global Digital Acceleration Director, Pernod Ricard

Antonia McCahon’s mission as Head of Digital Marketing is to guide the group’s digital strategy, in coordination with Pernod Ricard’s brand and market companies. She also leads the Digital Acceleration Team (DAT), comprised of digital specialists throughout the group, to develop and concretize digital projects across functions.

Antonia is Australian, and has spent her career in the digital space. Notably, she was Managing Partner at FullSix Group, leading the agency’s work on digital and data smart marketing projects with clients including L’Oréal, P&G, Coca Cola and Sanofi. She has also worked in various digital marketing service startups and consulted on Marketing Transformation topics.

Lisa McKnight

Senior VP & Global Brand General Manager, Barbie, Mattel

Lisa McKnight

Lisa leads a global team on brand strategy, product development and marketing execution for Barbie. She has been instrumental in making the brand more relevant to girls and parents, resulting in improved retail sales and deeper engagement. Previously, Lisa was Senior Vice-President and Global Brand General Manager for Mattel’s Monster High and Ever After High brands. Before joining Mattel in 1998, Lisa worked at agencies including Grey Worldwide and FCB.

Mark Adams

Senior Vice President and Head of Innovation, VICE

Mark is Senior Vice President and Head of Innovation at VICE – the “Multi-Billion dollar youth media powerhouse,” (Fortune) described as “The next CNN” (Fast Company) and “the only true Unicorn of the Media world” (Forbes).

Prior to VICE, Mark was the Co-Founder of the Audience, which raised $40 million in funding from Sean Parker (co-founder of Facebook) and Ari Emmanael (CEO of William Morris Endeavour Talent Agency,) to become the digital creative directors for 1000’s of the world’s most iconic celebrities and public figures – rewiring them for the digital age and the new media landscape. This network quickly became world’s largest new media publishing platform, reaching over 1 billion people a month with its content.

Bob Hoffman

Author, speaker, and advisor, The Ad Contrarian

Bob is an author, speaker, and advisor.

He has written several best-selling books including “101 Contrarian Ideas About Advertising” which became Amazon’s #1 selling advertising book, and “Marketers Are From Mars, Consumers Are From New Jersey” which Amazon chose as #1 “Hot Prospect” in advertising.

He is author of “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider.

Bob has been the CEO of two independent agencies and the U.S. operation of an international agency.

In 2012 he was selected “Ad Person of the Year” by the San Francisco Advertising Club.

Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.

James Milward

Founder & President, Secret Location

James Milward is the founder of the two time Emmy®, three time Webby and Cannes Lion Award-winning content studio for emerging platforms, Secret Location.

A regular speaker on the merging worlds of digital, interactive entertainment and brand enabled content, James has grown Secret Location into a world-class creative and production studio with a team of sixty with offices in Toronto and Los Angeles.

In August, 2016 it was announced that Secret Location had been acquired by Entertainment One (eOne), one of the largest independent studios in the world. Over the last 8 years, Secret Location became the first to win a Primetime Emmy® for a Virtual Reality project, with FOX (2015) and a Peabody-Facebook Future of Media Award with Frontline on PBS.

Patrick Dickinson

Senior Vice President Marketing, Hudson’s Bay

Patrick Dickinson has spent his working career in the study and practice of Retail Marketing. He started his career in advertising at J. Walter Thomson and later Publicis, where he developed campaigns for some of Canada’s largest retail companies, and later started his own marketing consulting company. From there, he moved to the Hudson’s Bay Marketing department where he has lead the repositioning and rejuvenation of the nearly $3 billion iconic Canadian department store chain.

In his current role as Senior Vice President, Marketing, Hudson’s Bay he oversees the brand strategy, consumer advertising & promotion, digital and omni-channel efforts for Hudson’s Bay department store.

David Wheldon

Chief Marketing Officer, Royal Bank of Scotland

David is Chief Marketing Officer of RBS, a position he took up in July 2015. David is also the President of the WFA, Chairman of the MGGB and a fellow of the Marketing Society.

David’s career started at Saatchi & Saatchi as a graduate trainee, progressing through the agency world as Managing Partner at WCRS and then Managing Director of Lowe Howard-Spink in London.

He worked for the Coca-Cola Company as Global Director and VP of Advertising, before returning agency-side as President of BBDO Europe, and then as a main board director and CEO of Tempus Partners.

In 2004 he joined Vodafone as Global Director of Brand and Marketing Communications, progressing to become Global Brand Director in 2005 and CEO of VIML (Vodafone Ireland Marketing LTD) in January 2008. He joined Barlcays in 2012 as MD of Brand, Reputation and Citizenship.

Ian Chapman-Banks

CEO & Co-Founder, SQREEM Technologies

Ian Chapman Banks

A Scientist and coder by training, marketing technologist by nature, a MBA from the University of Chicago Booth Business School, & 30 years in senior positions at Apple, Microsoft, Motorola & Dell. In addition Ian has had three successful exits from retail & Tech companies in the U.K., China and Singapore

Susan Krashinsky Robertson

Advertising and Marketing Reporter, The Globe and Mail

Susan covers advertising and marketing for The Globe & Mail, reporting on trends in how companies use different media to reach consumers. Susan was the Globe‘s media reporter from 2010 until 2012. She has also worked as a general assignment reporter in both news and business. Before joining The Globe and Mail in 2009, Susan worked as a freelance reporter contributing to the Ottawa Citizen, the Montreal Gazette and other publications, as well as CBC Radio’s Dispatches and Search Engine. She has a Masters degree in journalism from Carleton University. In 2008 she worked at a radio station in Kigali, Rwanda as part of a media development project through Carleton. She has also lived in Osaka, Japan.

Dan Burdett

Head of eBay Labs EMEA, eBay

Dan Burdett

Dan is Head of a disruptive marketing accelerator at eBay. He spent the majority of his career working in the consumer goods industry – most recently as Global Marketing VP for Snickers, establishing the ”You’re Not You When You’re Hungry” as one of the most recognizable and awarded campaigns of all time. Prior to Mars, Dan also spent seven years at Unilever as Head of Marketing for AXE (LYNX) both in Europe and in Asia, and seven years at L’Oréal, working on everything from mascara to male skincare and where he started his career as a graduate.