• Former IAB President Chris Williams joins Judy Davey and Paul Hetu as Vice Presidents
  • New Hire Boosts ACA’s efforts to drive transparency and accountability across all media

Chris Williams


Toronto, August 9, 2016: Chris Williams, former president of IAB Canada, is bringing his deep knowledge of digital advertising to the Association of Canadian Advertisers as its Vice President, Digital.

Joining one year after digital marketing veteran Judy Davey, Williams further strengthens ACA’s expertise as digital media transparency, accountability and fraud remain top-of-mind issues for marketers.

“Chris has the knowledge of media, technology, privacy implications and the required skills to ensure media quality and transparency in digital environments,” said Ron Lund, President and CEO, ACA. “Having him on the team enhances our ability to provide top-notch guidance to our members across all media.”

“Most of my consulting business was with advertisers, from helping them develop RFPs for programmatic partners to reviewing privacy guidelines or crafting digital media buying guidelines” Williams said. “I’m excited by the opportunity to share my knowledge with all of ACA’s members.”

Williams has operated his own consulting business since 2014 and most recently works as Senior Advisor within the Public Works and Government Services Department of the Federal Government.

Williams was one of the founding members of BBDO Interactive in 1994, has worked on the creative and media sides of the business at Vickers and Benson Direct and Interactive, as well as at Media Contacts Canada.

He was on the Board of Directors for IAB Canada for 11 years and then led the organization as President for two-and-a-half years.

“Digital media is getting more complex,” Williams said. “Advertisers have more choices, more metrics and the challenges are highly-connected to each other. My job is to help simplify this for our members.”