• Event coincides with centennial of incorporation of Association of Canadian Advertisers (ACA) and Canada’s celebration of 150 years as a nation
  • GMW marks first return to North America since 2012
  • Since 2012, GMW has been held in Brussels, Sydney, Marrakech and Kuala Lumpur

Toronto, March 17, 2016: The World Federation of Advertisers (WFA) has announced that in 2017 it will hold its next annual Global Marketer Week in Canada in collaboration with the Association of Canadian Advertisers (ACA).

The venue is a first return to North America for Global Marketer Week in five years, when it was held in New York City. The same event was also held in Toronto in 2007. Next year’s events will be held in Toronto.

North America accounts for more marketing spend than any other region – roughly a third of global ad spend, according to WARC.com – and remains a hub for cutting-edge marketing approaches and new technologies, and is very often a bellwether for rapidly-changing consumer behaviors.

The event will also offer a chance to celebrate the history of the ACA, one of the world’s oldest advertiser associations, founded in 1914 by 11 of Canada’s biggest brands at a meeting held at the Toronto Boardroom of Goodyear Tire and Rubber Company, then officially incorporated as an association in 1917. The founding members of the ACA were Best Foods, Cadbury Beverages, Esso Petroleum, Ford, General Motors, Gillette, Goodyear, Kodak, Lever Brothers, Nabisco Brands and the Royal Bank. Many of these companies remain ACA members as well as members of the WFA, which the ACA itself joined in 1959. WFA was founded in 1953.

The 2017 Global Marketer Week will take place in April. The showpiece event will be the WFA/ACA co-hosted Global Marketer Conference, which will bring together some of the global industry’s leading lights to share strategies for growth in a fast-changing, digital age.

The week will also include a number of side events for both public affairs and marketing professionals designed to highlight how marketers must integrate public affairs priorities into their overall marketing strategies in order to align with fast-changing consumer communities. These events will also seek to inspire marketers with fresh and innovative examples of great brand marketing strategies and executions across a wide range of categories, media channels and regions.

Global Marketer Week is celebrated in a different city each year. The 2016 event is being held in Kuala Lumpur, Malaysia and prior to that in Marrakech, Sydney, Brussels, New York, Beijing, Istanbul, Sao Paulo/Rio de Janeiro and Mumbai.

“It feels timely and appropriate to return to North America and to Canada specifically given this marks a special moment in both ACA’s and Canada’s history. Since our last visit a decade ago, Global Marketer Week has travelled to every other continent. Yet perhaps nowhere is the impact of technology on consumer behavior seen more vividly than in North America. We greatly look forward to taking the marketer community back to Toronto,” said Stephan Loerke, CEO of the WFA.

“We are delighted to welcome the world’s largest client-side marketer event back to Toronto and Montreal in 2017. Preparations are underway to showcase best in class marketing, thought leadership and innovation from Canada and around the world,” said ACA President and CEO Ron Lund.

The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$700 billion per annum – through a unique, global network of the world’s biggest markets and biggest marketers. WFA’s champions responsible and effective marketing communications worldwide. More information at www.wfanet.org

The Global Marketer Week is the annual event for client-side marketers. The WFA hosts the week of events every year in collaboration with one of its national advertiser association members. The Global Marketer Week was held in Marrakech in 2015, Sydney in 2014, Brussels in 2013, New York in 2012 and Beijing in 2011.

The Association of Canadian Advertisers (ACA) is Canada’s go-to organization for client marketers, dedicated to helping its members maximize the value of their MarCom and brand ROI. A national, not-for-profit association established in 1914, it speaks on behalf of more than 200 companies and divisions. For more information, visit www.acaweb.ca