Mark Harrison’s ‘Aboveground Railroad’ Approach to Advancing DEI

February 1st, 2023 | Darren McAlmont, Digital Marketing Specialist, Association of Canadian Advertisers

Led by the ACA’s DEI committee, this article is second in the ACA’s new blog series titled Mission Possible: Championing DEI. The series aim is to provide tangible tools and resources to help drive systemic change for Diversity, Equity, and Inclusion (DEI) in the Canadian marketing landscape.

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P&G’s 7 Habits to Drive Multicultural Market Growth

January 19th, 2023 | Darren McAlmont, Digital Marketing Specialist, Association of Canadian Advertisers

Led by the ACA’s DEI committee, this article is first in the ACA’s new blog series titled Mission Possible: Championing DEI. The series aim is to provide tangible tools and resources to help drive systemic change for Diversity, Equity, and Inclusion (DEI) in the Canadian marketing landscape.

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Why Social Media is the best tool to connect with your customers

December 15th, 2022 | Tobi Ojenike, Writer

Social media has made brand identity and marketing really easy. It remains the best tool to reach out to, connect with and retain your customers. To make the most out of this channel, it is important to track the progress of social media marketing as a tool to reach and engage customers.

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Why DEI Should Not Be a Marketing Tool

December 1st, 2022 | Darren McAlmont, Digital Marketing Specialist, Association of Canadian Advertisers

Doing diversity, equity and inclusion work right comes from a place of genuine passion for wanting to see good social change, and it requires an investment of time and resources. It begins with meaningful changes from the top down; otherwise, the entire initiative is void of true transformation before it ever begins.

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Four Key Takeaways from a Media Internalization Journey

November 24th, 2022 | , Raphaël Metter-Rothan, Media Director, Desjardins/ Charles Beaulieu, Partner and Chief Innovation Officer, Glassroom

More than five years into our media transformation, it was right time we began to look at the things we’ve learned, the gains we’ve made and the challenges we’ve faced. With this article, we wanted to share our key takeaways from the past five years.

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