Pay no mind to those who say TV is dying. According to eMarketer, 9 in 10 Canadians watch TV in an average week. Even among millennials (who lead the cord-cutting “revolution”), the vast majority watch TV each week.
TV and movies are the number one interest for Canadian Twitter users, so it makes sense that it’s a significant focus for their Twitter activity. Attend this session to find out how to harness the power of TV and Twitter together to extend the reach, influence and impact of your TV ad buy.
Presenter: Alyson Gausby, Head of Research, Twitter Canada
Date: November 15, 2017
Time: 11:30 a.m. – 12:30 p.m. ET
This complimentary webinar is exclusive to ACA members.
For members only:
Head of Research
As the head of research at Twitter Canada, Alyson is responsible for translating consumer intelligence and data into learnings that are not only insightful for brands, but speak to the future of Canada’s ever-evolving digital ecosystem. Prior to her appointment at Twitter, Alyson was Consumer Insights Lead at AOL and Microsoft, as well as an Associate Director, brand & advertising research, with leading market research firm Ipsos in the U.K.