To protect advertisers’ rights to continue to advertise food and beverages in a responsible manner.
On September 27, 2016 Senator Nancy Greene Raine introduced the Child Health Protection Act (Bill S-228) – a bill that was intended to restrict the marketing of food and beverages primarily directed at children. Unfortunately, in doing so the Bill also demonized those same foods and beverages, attempting to define them as unhealthy. Additionally, the proposed regulations would have seen restrictions on virtually all food and beverage marketing.
While ACA fully supports the goal of combatting childhood obesity and fostering public health, we believe the proposed measures would not have achieved the desired goal and would have done harm to the Canadian economy.
ACA spearheaded an industry coalition that included Food, Health & Consumer Products of Canada, Canadian Beverage Association, Retail Council of Canada and Restaurants Canada, lobbying against the Bill.
The coalition was hopeful it would be able to work with Government on developing an evidence-based strategy to deal with the very real issue of childhood obesity.
On June 21, 2019, after 2 years, 9 months of lobbying, the Senate of Canada adjourned for summer without calling a vote and, as a result the Bill died on the Order Paper.