ACA’s committees pinpoint vital issues that impact the effectiveness of our members’ marketing communications, underpinning our work of ensuring a transparent and accountable marketplace and protecting marketers’ license to market.

Committee members help steer ACA’s program development, drive our advocacy agenda and provide thought leadership to the industry.

Join a Committee

Cross Media Measurement Committee

This committee was formed with a singular goal: to address the needs of advertisers through the implementation of a standardized approach to unified cross-media measurement in Canada. The committee uses Establishing Principles For A New Approach To Cross-Media Measurement Framework, developed by WFA, ACA and other advertiser associations around the world, as a guide. Members of this committee lead the development of a system that gives advertisers a greater understanding of the reach and frequency of their advertising efforts underpinned by principles of Privacy, Standards and Metrics, Technical Infrastructure Pipework and Governance.

Governments of Canada Advertising Committee

This committee meets on advertising matters that are specific to government, to share systems, processes, learnings and best practices with the goal of improving marketing effectiveness and ROI and fostering collaboration on matters of common interest. The Committee is comprised of advertising advisors who have direct expertise and involvement in federal and/or provincial governments across Canada.

Government Relations and Regulatory Affairs Committee

ACA’s Government Relations and Regulatory Affairs Committee provides input into ACA’s government relations and regulatory affairs efforts. It works to build trust with government decision makers by meeting expectations of government and working effectively with other stakeholders.

Industry Committee on Artificial Intelligence (AI)

As Artificial Intelligence (AI) transforms the advertising industry, our aim is to investigate the opportunities and challenges it brings, with a focus on influencing a better future for the sector in terms of policy, talent, ROI and innovation.

Interested in joining a committee?

Contact Judy Davey, Vice President, Media Policy and Marketing Capabilities, 416-964-2791,